Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD.

PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies.

James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space.

The episode begins with James explaining more about his role at PHD. James then goes on to talk about the challenges of working in his role during the pandemic. He explains that the past two years have presented both challenges and opportunities for the company.

James also explains how he’s seen agencies evolve since he started his career in media. A large part of the conversation is around the role ad tech has within agencies. We learn how much of the impact of ad tech is initiated by the client versus PHD.

Discover the impact ad tech has had on agencies by tuning into the latest episode of the AdTech Heroes podcast, with James Buckle, chief digital officer of PHD global business at PHD.

We’d love to hear from you

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(67)

Ep. 67: GIFs, Emojis & AI: The Evolution of Digital Communication

Ep. 67: GIFs, Emojis & AI: The Evolution of Digital Communication

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Kevin Hein, Chief Growth Officer at GIPHY.They discuss how communication has evolved from the analog world of early mobile phones to ...

11 Syys 44min

Ep. 66: Reclaiming Authenticity in Marketing with Digital Chadvertising

Ep. 66: Reclaiming Authenticity in Marketing with Digital Chadvertising

In this episode of the AdTech Heroes podcast, Jon Wallett chats with the creator behind Digital Chadvertising, the award-winning ad industry meme page.They discuss why "authenticity" has become the in...

31 Elo 32min

Ep. 65: TikTok Ads & AI Automation: Scaling Integrated Commerce

Ep. 65: TikTok Ads & AI Automation: Scaling Integrated Commerce

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes David Kaufman, VP of Product Management and Head of Monetization Product Solutions & Operations at TikTok.They discuss how automation...

18 Elo 31min

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Gabrielle Levy, SVP of Precision at Digitas North America.They discuss how workplace culture and creative expression are being reshap...

30 Heinä 31min

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

In this special episode of the AdTech Heroes podcast live from Cannes Lions 2026, Jon Wallett welcomes Charlotte Maines, Vice President, Devices Content & Advertising at Amazon.They discuss the rise o...

14 Heinä 27min

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the sh...

9 Kesä 38min

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sascha Lock, Executive Director (SVP), Integrated Investment at Hearts & Science.They discuss how people-first leadership is shaping ...

14 Touko 33min

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.They explore how automation, creativity, and connected data a...

16 Huhti 31min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
rss-hereilla
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
rss-porssipuhetta
rss-rahamania
rss-bisnesta-bebeja
rss-karon-grilli
rss-startup-ministerio
rss-paasipodi
rss-hilden-kaira
rss-alanvaihtajat
rss-20-30-40-podcast