Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

Ep. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD.

PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies.

James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space.

The episode begins with James explaining more about his role at PHD. James then goes on to talk about the challenges of working in his role during the pandemic. He explains that the past two years have presented both challenges and opportunities for the company.

James also explains how he’s seen agencies evolve since he started his career in media. A large part of the conversation is around the role ad tech has within agencies. We learn how much of the impact of ad tech is initiated by the client versus PHD.

Discover the impact ad tech has had on agencies by tuning into the latest episode of the AdTech Heroes podcast, with James Buckle, chief digital officer of PHD global business at PHD.

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Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional j...

18 Syys 202341min

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Ba...

30 Elo 202323min

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within ...

8 Elo 202333min

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discusse...

12 Heinä 202332min

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry ...

28 Kesä 202354min

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed...

8 Kesä 202343min

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discuss...

17 Touko 202345min

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discuss...

20 Huhti 202342min

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