047 – Charlie Pesti – Supply Chain & Logistics Marketing & PR

CHARLIE PESTI is the world’s best PUBLICIST of Shipping, Supply Chain, and Logistics Technologies. Focused on the supply chain and logistics sectors, he and his shop pride themselves on being the only premier, full-service PR, and Marketing agency in the space. They are a global team of passionate and specialized professionals helping clients with Brand Recognition, Media and Public Relations, Content Marketing, Social Media, Web Traffic, and Lead Generation. Charlie Pesti - CMO (Chief Make-It-Happen Officer) at CHARLIE PESTI https://www.linkedin.com/in/charlie-pesti-6088718/ https://www.pesti.io/ -- Priyanka Ann Saini - Managing Director at CHARLIE PESTI https://www.linkedin.com/in/priyankaannsaini/ A marketing, content and PR aficionado, Priyanka has worn many hats since the beginning of her 15-year career. Her foray into the professional space began with her love for writing. She has authored children’s books and penned a motivational biography series to encourage reading among young adults under Shree Publications. She has worked with publishing giants like The Hindu on a limited-edition luxury bridal magazine that enabled her to connect with Richard Branson’s PR team as well as that of the Burj-Al-Arab. She has worked with the National Institute of Information Technology (NIIT) to develop Teacher Learning Programs (TLPs) in the humanities domain and was on the Editorial Board of the prestigious Defense Services Staff College (DSSC), Wellington, India. Additionally, she briefly worked with The Princeton Review as a Mentor and Counsellor to prospective MBA and Ph.D. students, helping them to understand their strengths, realize their goals and get into their dream universities, many of which were Ivy League Colleges. In this episode, Charlie and Priyanka talk with Richard about: • Marketing and advertising in the Supply Chain sphere • Charlie’s work with a German logistics technology company, and his work setting up business in Europe • Priyanka’s transition from Journalism to Communications at Charlie Pesti • The risks of entrepreneurship and strategies to foster innovation • Logistics/SCM industry reluctance to change and the desire to bring change to the space for the better of the industry • Charlie Pesti being at the forefront and a proxy for everything that's going on and technology adoption in supply chain • Technology Supply Chain being all the rage with the new wave of professionals coming into the industry • The importance of solving problems by giving clients confidence backed by knowledge, experience, and research • Charlie’s approach to marketing B2B vs B2C • Supply Chain tech production positioning strategies • Translating those position strategies into content strategies • Why SCM and Logistics companies need to focus on collaboration, operations, integrations, to make things work with regards to marketing their product or service in 2022 and beyond • What Charlie and Priyanka see as the current and incoming industry megatrends • One of the positives coming out of the COVID pandemic is that Supply Chain has hit the mainstream media and the headlines • How this has made Supply Chain sexy for the new generation of potential professionals