Alcohol-Free Radio: Interview with Fay Behbehani, Founder & CEO of bonbuz (Ep. 3)
Alcohol-Free Radio22 Maalis 2021

Alcohol-Free Radio: Interview with Fay Behbehani, Founder & CEO of bonbuz (Ep. 3)

Fay, the founder and CEO of bonbuz was a wild child turned sober-curious. Straight from the concrete jungle of London, Fay had three constant drivers; self-optimization, growth, and impact. Starting her career at Ogilvy + Mather, she became fascinated with consumer psychology and building brands.

With a yearning to build a company of impact, she moved to California to build the dream. Her stint at a brain technology company ignited her desire for biohacking and then she went on to co-found a responsible and sustainable spirits company which is where she, paradoxically, became sober-curious.

Still in love with all things beverage, she intertwined her three affections with her desire to create a health-forward beverage for social settings and a company that is playful, diverse, and unapologetic - bonbuz is born.

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