Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Send us Fan Mail Dr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with Loyalty360 CEO Mark Johnson about the new book, as well as the state of loyalty marketing. Brand Hacks takes readers on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consum...

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#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

Send us Fan Mail In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to emp...

5 Kesä 202522min

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

Send us Fan Mail In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solut...

3 Kesä 202521min

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

Send us Fan Mail For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, st...

29 Touko 202532min

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send us Fan Mail As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court i...

22 Touko 202528min

#445: Leaders in Customer Loyalty: Industry Voices | Driving Loyalty with Purpose: A Conversation with Chris Jones of ITA Group

#445: Leaders in Customer Loyalty: Industry Voices | Driving Loyalty with Purpose: A Conversation with Chris Jones of ITA Group

Send us Fan Mail In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360 sits down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, for a detailed disc...

20 Touko 202520min

#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

Send us Fan Mail Health and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mob...

15 Touko 202522min

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

Send us Fan Mail In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadian...

8 Touko 202524min

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

Send us Fan Mail For brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today’s Industry Voices, Mary Luckey, R...

6 Touko 202521min

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