Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry
Send us a text Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even deliver a touch of history. Preferred Hotel Group, the parent company of Preferred Hotels & Resorts, rebranded in early 2023 to Preferred Travel Gro...
28 Marras 202325min
Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience
Send us a text Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with stores opening in Kentucky and enlarging the supermarket’s footprint to eight states. Employee-owned, the company is both customer- and associate-centric. A commitment to caring for and serving the communities in which stores are located i...
22 Marras 202323min
Loyalty360 Loyalty Live | Andy O’Dell, Clutch
Send us a text Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even so, many marketers are struggling to wrap their heads around AI — how to define it, what it means for their brand, and the best way to implement platforms that leverage AI. Loyalty360 CEO Mark Johnson recently spoke with Andy O’Dell,...
21 Marras 202316min
Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty
Send us a text For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another. Doug Zarkin is the Chief Brand Officer at Good Feet Worldwide and is an experienced marketing leader with a background spanning from advertising to fashion and be...
15 Marras 202320min
Loyalty360 Loyalty Live | Michael Snyder, Comarch
Send us a text Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to craft personalized communications, offers, rewards, and experiences for a brand’s loyal customers. The science of data is a passion of Michael Snyder, Senior Solution Consultant for Loyalty and Experience at Comarch. Loyalty360 recently ...
14 Marras 202319min
Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom
Send us a text In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty efforts, brands have found a powerful means to not only acquire new customers but also keep those customers interested and engaged. Loyalty360 recently delved into this topic with Aaron Lobliner, Chief Client Officer at CataBoom. We asked...
7 Marras 202323min
Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary
Send us a text Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide with its customer data platform. Through the utilization of its AI-powered loyalty management platform, Capillary can enhance a brand’s loyalty program to improve the customer experience and enhance program strategies. In an exclusive int...
31 Loka 202323min
Bringing Homes to Life: A Q&A with At Home on Making the Customer Experience Richer Through Value
Send us a text At Home is a retail superstore focusing on holiday, seasonal, and decorative items for the home. The company was first established in South Texas in 1979 under the name Garden Ridge Pottery. Popular in the south and southeast, the number of stores grew to 50 over the course of the next three decades. In 2012, company leadership changed, and by 2014, the name evolved to At Home. Now with 267 stores, At Home specializes in product categories ranging from furniture, rugs, curtain...
26 Loka 202324min
