Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce
Send us a text Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s signature software bundle, Customer 360, provides brand teams with a shared view of customer information at every phase of the customer journey, allowing clients to enhance customer relationships, streamline sales and marketing efforts, and scale to ...
24 Loka 202322min
Loyalty360 Loyalty Live | Ellen Green, Bounteous
Send us a text For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting, implementing, and optimizing their technology, as well as bring loyalty experiences to life through strategic consulting, mobile app design, website development, creative, analytics, and more. Loyalty360 CEO, Mark Johnson, spoke with Ellen Gree...
17 Loka 202314min
Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program
Send us a text The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different states in the Midwest, and today, Kum & Go brings A Fresh Perspective™ to the customers and communities it serves. The brand’s purpose to make days better for customers can be found in its broad range of products offering more than tr...
17 Loka 202326min
AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement
Send us a text Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and service locations, offering collectors — the program’s members — a massive amount of choice encompassing everyday and aspirational products, travel options, events, and attractions. Today, AIR MILES is making a resurgence as brands come togeth...
13 Loka 202321min
Loyalty360 Loyalty Live | Brandon Logsdon, PDI Technologies
Send us a text PDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability. Adapting to new changes in the industry, like electric vehicles (EVs) and sustainability, PDI Technologies has supported clients in their loyalty strategies to attract all kinds of customers — and drivers — to make the most use of their space, bringing shoppers from the fuel/charging stations to inside the conv...
10 Loka 202330min
Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience
Send us a text Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom-and-pop shops during college, a vision was born: introduced Seattle-inspired teriyaki rice bowls to the rest of the world. By 2003, the first fast-casual Teriyaki Madness restaurant was opened in Las Vegas, NV. The company began ...
10 Loka 202320min
GNC Details Launch of the Newly Revamped myGNC Rewards Program
Send us a text Jenna O’Connor, Director of Loyalty Marketing, has 14 years of tenure at GNC, with a focus on the member marketing strategy and management and direction of the loyalty program. She has been an industry leader in loyalty management and has developed a successful deployment of GNC’s multi-tier loyalty program to give shoppers more ways to save and boost customer engagement. Loyalty360 interviewed O’Connor to talk about the journey of developing GNC’s new loyalty program, managing...
9 Loka 202323min
Loyalty360 Loyalty Live | Kyle Clark, Mastercard
Send us a text Mastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved outcomes. When it comes to consumer engagement, Mastercard works with brands to deliver better experiences and ultimately drive long-term loyalty. Kyle Clark, Senior Vice President of Merchant Loyalty at Mastercard, has seen many changes in consumer behavior, especially in recent y...
3 Loka 202318min
