A Rich Legacy of Innovation: A Q&A with Hilton on Providing Exceptional Hospitality for Honors Program Members
Send us a text In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision would forever change the world of hospitality. It wasn’t until 1925 that the first hotel bearing the name Hilton was opened in downtown Dallas, TX, targeting business travelers while also offering downtown shoppers a place to stay. ...
3 Loka 202324min
Fueling a Rewarding Experience: A Q&A with Parkland on Building a Customer Loyalty Program and Delivering Early Rewards
Send us a text Established in the 1970s in rural Alberta, Canada, Parkland has become a leading convenience and fuel marketer across the country. Expansion throughout Canada and into the United States and the Caribbean has been driven mostly through acquisitions and strategic partnerships. Parkland is preparing to launch its loyalty program in Puerto Rico. With over 1 million customers served every day across 4,000+ retail locations operating under the field brands of Chevron, Pioneer, Fas G...
19 Syys 202334min
Loyalty360 Loyalty Live | Kris Tremaine and Tom Madden, Phaedon
Send us a text A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company as the result of the sale of its commercial marketing group to private equity firm Cohere Capital, rebranding to Phaedon. With the team's core leadership and expert teams remaining intact, the newly introduced Phaedon is forward focused on helping clients enhance their customer experiences and develop stronger loyalty strategies. Loyalty360 spoke with Kris Tremaine,...
14 Syys 202323min
Technology Makes It Easier: A Q&A with Wings and Rings on Loyalty Programs and Improved Customer Engagement
Send us a text Known originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and Haytham David bought the properties in 2005 with an eye to combining their mutual love of sports and delicious chicken wings. The modern-day Wings and Rings chain was born. With over 85 locations, the franchise has been named to FSR Magazine’s Top 25 NextGen List, which honors fast-casual dinin...
14 Syys 202315min
A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty
Send us a text Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the company. In the 2000s, Aristocrat began to operate in Nevada and continued to grow. Within the first two decades of the 21st century, Ar...
13 Syys 202311min
Loyalty360 Loyalty Live | Roger Williams, Marigold
Send us a text With years of customer loyalty experience, the team at Marigold (formerly Cheetah Digital) has a strong pulse on the current customer loyalty landscape. In 2022, Marigold surveyed 1500+ U.S. consumers to better understand their sentiment toward brand loyalty and what they expect from their favorite brands. In an era of economic uncertainty, quickly evolving technologies, but a consistent interest in customer loyalty strategies, where are the most valuable areas for brands to fo...
12 Syys 202325min
Exceeding Travelers’ Expectations: A Q&A with Best Western Hotels on Leadership, Customer Loyalty, and Brand Partnerships
Send us a text For over 75 years, Best Western Hotels has inspired guests to travel through unique experiences and comfortable stays. The company’s success comes from its team’s caring spirit and a deep commitment to providing guests with excellent service. Best Western Hotels & Resorts has led the hospitality industry with its wide brand of hotels across the United States and 100 countries and territories. The hotel brand has received high praise for its customer loyalty program for gue...
12 Syys 202331min
Celebrating Women Who Travel: A Q&A with Hilton’s Jenn Chick about National Woman Road Warrior Day and How an Innovative Loyalty Program Enhances the Stay
Send us a text Hilton, founded in 1919 by visionary Conrad Hilton, is an iconic brand recognized worldwide. From its humble beginnings in Cisco, TX, the brand’s innovative leadership, dedicated team members, devotion to delivering the best possible stay for guests, and drive to create extraordinary customer experiences have gone on to change the world of hospitality. That passion remains part of the global hospitality company’s practice today and is reflected in the brand’s values: Hos...
30 Elo 202327min
