Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp
Send us a text Mark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private, the newly revamped loyalty program, and the value of providing a personalized customer experience.
7 Kesä 202321min
Loyalty360 Loyalty Live | Chris Mills, Talon.One
Send us a textLoyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
6 Kesä 202316min
Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention
Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at the 2023 Loyalty Expo.
2 Kesä 20234min
Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone
Send us a text Mark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridge Mobile Telematics, about the dangers of distracted driving and how technology can positively impact customer behavior.
31 Touko 202329min
Loyalty360 Loyalty Live | Rob Purdy, CarltonOne
Send us a textLoyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
30 Touko 202318min
Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors
Send us a text Mark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Drive Plus rewards program, and its new employee loyalty program.
24 Touko 202329min
Progressive: Living Up to the Founders’ Vision – and the Brand’s Name
Send us a textMark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers want and need, and the importance of retention.
22 Touko 202317min
Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty
Send us a textMark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four years and how customers remain engaged through transactional rewards, surprise and delight campaigns, and customer-centric online communities.
19 Touko 202323min
