Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Send a text By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at the store-level. As part of this focus, The Coffee Bean and Tea Leaf recently launched their newest customer loyalty initiative — Discovery Pass. The program helps new Coffee Bean Rewards members try more menu products with discounts spr...

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Loyalty360 Loyalty Live | Cassie Preston, Baesman

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Send a text Loyalty360's Mark Johnson interviews Cassie Preston, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Touko 202216min

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Send a text Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors. Loyalty360 CEO Mark Johnson ...

27 Touko 202221min

MGM Wagers Big on Non-Gaming Loyalty Members

MGM Wagers Big on Non-Gaming Loyalty Members

Send a text Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also en...

25 Touko 202225min

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Send a text Sabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation propertie...

23 Touko 202219min

Customers Flip Over IHOP Loyalty Program

Customers Flip Over IHOP Loyalty Program

Send a text Nathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancak...

20 Touko 202219min

Ruby Tuesday Doesn’t Let Age Slow it Down

Ruby Tuesday Doesn’t Let Age Slow it Down

Send a text Kevin Fitzpatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part fo...

16 Touko 202218min

Loyalty360 Loyalty Live | Bill Swift, Brierley

Loyalty360 Loyalty Live | Bill Swift, Brierley

Send a text Loyalty360's Mark Johnson interviews Bill Swift, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

3 Touko 202226min

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Send a text Bryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark Jo...

27 Huhti 202225min

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