A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

Send a text Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the company. In the 2000s, Aristocrat began to operate in Nevada and continued to grow. Within the first two decades of the 21st century, Arist...

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Melissa West, Director of Product Solutions, PDI

Melissa West, Director of Product Solutions, PDI

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and...

16 Kesä 202017min

Alicia Mowder, Head of US Marketing at Circle K

Alicia Mowder, Head of US Marketing at Circle K

Send a text When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the list...

15 Kesä 202025min

Marti Beller, President, Kobie Marketing

Marti Beller, President, Kobie Marketing

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and...

1 Kesä 202027min

Susan Frech, Co-Founder and CEO, Social Media Link

Susan Frech, Co-Founder and CEO, Social Media Link

Send a text In this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand lo...

1 Kesä 202015min

Christian Selchau-Hansen, CEO, Formation

Christian Selchau-Hansen, CEO, Formation

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and...

1 Kesä 202022min

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences an...

1 Kesä 202013min

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Send a text In this Loyalty360 Thought Leadership video, we sit down with Guy Cierzan, Managing Partner, Loyalty of ICF Next. Our discussion with Guy includes information on his role, customer loyalty...

28 Touko 202022min

Len Covello, Chief Technology Officer, Engage People

Len Covello, Chief Technology Officer, Engage People

Send a text What if, as a brand, you could tap into the loyalty currency in your customers’ pockets? What if you could add use of that currency to your best customers’ journeys? What if you could give...

28 Touko 202010min

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