Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program

Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program

Send us Fan Mail Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck, the two were poised to change the quick service restaurant (QSR) landscape with fresh and affordable made-to-order sandwiches. In 1968, the Subway® name was used for the first time. By 1974, the two operated 16 shops in Connecticut. ...

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#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

Send us Fan Mail Health and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mob...

15 Touko 202522min

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

Send us Fan Mail In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadian...

8 Touko 202524min

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

Send us Fan Mail For brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today’s Industry Voices, Mary Luckey, R...

6 Touko 202521min

#441: Executive Spotlight: Tim Glomb, Wunderkind

#441: Executive Spotlight: Tim Glomb, Wunderkind

Send us Fan Mail In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Tim Glomb, Head of Operational AI at Wunderkind. Glomb’s unconventional journey—from touring the world with platin...

3 Touko 202518min

#440: Leaders in Customer Loyalty Brand Story: Virginia Lottery Bets Big on Customer Loyalty with Purpose-Driven Personalization

#440: Leaders in Customer Loyalty Brand Story: Virginia Lottery Bets Big on Customer Loyalty with Purpose-Driven Personalization

Send us Fan Mail In a category often rooted in tradition, the Virginia Lottery is proving that innovation in customer loyalty can thrive even in a highly regulated and complex environment. Under the l...

1 Touko 202524min

#439: Industry Voices: Accelerating Loyalty Through Mobile-First Engagement with Bambu’s Kyle Pretsch

#439: Industry Voices: Accelerating Loyalty Through Mobile-First Engagement with Bambu’s Kyle Pretsch

Send us Fan Mail Brands are inundated with tools, touchpoints, and evolving consumer behaviors amid increasing economic uncertainty. In the current context the challenge isn't merely building loyalty...

29 Huhti 202533min

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us Fan Mail In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty...

24 Huhti 202525min

#437: Leaders in Customer Loyalty Industry Voices: Switchfly’s Nowell Outlaw on Travel as the Ultimate Loyalty Catalyst

#437: Leaders in Customer Loyalty Industry Voices: Switchfly’s Nowell Outlaw on Travel as the Ultimate Loyalty Catalyst

Send us Fan Mail Brands are continually seeking innovative ways to enhance member engagement and provide additional value through their customer loyalty strategies. Integrating travel experiences into...

22 Huhti 202525min

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