Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?


Key takeaways:

  • Harnessing the power of context across screens

  • Delivering relevant content that respects user privacy

  • Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

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Jaksot(61)

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origi...

8 Helmi 202429min

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why age...

9 Tammi 202433min

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio adver...

9 Marras 202344min

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional j...

18 Syys 202341min

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Ba...

30 Elo 202323min

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within ...

8 Elo 202333min

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discusse...

12 Heinä 202332min

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry ...

28 Kesä 202354min

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