Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?


Key takeaways:

  • Harnessing the power of context across screens

  • Delivering relevant content that respects user privacy

  • Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Jaksot(57)

Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. ...

2 Helmi 202343min

Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.  --- During the conve...

11 Tammi 202345min

Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversati...

24 Marras 202244min

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.    --- During th...

10 Marras 202237min

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the co...

20 Loka 202243min

Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.  --- Crazy, right?  --- Which is exactly why for today's episode, we're talkin...

6 Loka 202234min

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

Ep. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecaux

How has OOH advertising changed over the last decade?  --- Well... one *major* way it's changed is the introduction of programmatic.  --- It's completely changed the way brands/agencies approach this ...

1 Syys 202236min

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?  --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes.  --- During...

2 Elo 202244min

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