#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

Send us a text In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Berkowitz on the UPenn campus. He baked cookies in his college house kitchen and delivered them to hungry students in the early hours of the morning. The brand now counts two decades of serving up delicious cookies to customers, with nearly 300 stores across the U.S. and a couple in the U....

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Marina MacDonald, CMO, Red Roof

Marina MacDonald, CMO, Red Roof

Send us a text Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chanc...

22 Syys 202024min

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landscape...

21 Syys 202021min

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360...

17 Syys 202015min

Tom Nichols, Author, The Death of Expertise Pt. 2

Tom Nichols, Author, The Death of Expertise Pt. 2

Send us a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Nati...

17 Syys 202025min

Patrick Stewart, CEO, Apricot Lane Boutiques

Patrick Stewart, CEO, Apricot Lane Boutiques

Send us a text Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 after...

16 Syys 202029min

Tom Nichols, Author, The Death of Expertise

Tom Nichols, Author, The Death of Expertise

Send us a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Nati...

15 Syys 202025min

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Send us a text Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel ...

10 Syys 202036min

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Send us a text Loyalty360's Mark Johnson interviews with Vesta's Sue Frech to discuss customer loyalty/CX trends and the changing industry landscape. A few topics Mark and Sue discuss: What is one b...

10 Syys 202021min

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