#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

Send us a text In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Berkowitz on the UPenn campus. He baked cookies in his college house kitchen and delivered them to hungry students in the early hours of the morning. The brand now counts two decades of serving up delicious cookies to customers, with nearly 300 stores across the U.S. and a couple in the U....

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Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Send us a text In this Loyalty Live interview, Kim Welther, VP, and Jeremy Riga, VP of Technology for Baesman and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry...

8 Syys 202024min

Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK

Send us a text In this Loyalty Live interview, Clay Walton-House, Managing Director, Integrated Loyalty Solutions, for PK and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the chang...

4 Syys 202028min

Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Loyalty360 Webinar | The 3 Steps to Future-Proof Your Customer Loyalty Strategy

Send us a text How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape? The answer: by implementing a data-led, cu...

28 Elo 202048min

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number

Send us a text While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress retail...

26 Elo 202020min

Mats Winter, Director of Product, Air Canada

Mats Winter, Director of Product, Air Canada

Send us a text After decades of taking the brunt of consumer complaints, air travel in North America reached a record high in satisfaction surveys in 2019. J.D. Power says traveler’s satisfaction with...

25 Elo 202025min

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Send us a text David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are questions that Mark posed to David: • ...

24 Elo 202032min

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Send us a text Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is ...

20 Elo 202020min

David Sykes, Head of U.S., Klarna

David Sykes, Head of U.S., Klarna

Send us a text David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vibe....

19 Elo 202034min

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