603: YouTube Mogul CASSEY HO on Fashion, Fitness, and Following Your Heart

Cassey Ho is an entrepreneur, designer and inventor whose mission is to inspire joy and solve problems through innovative product design. With over 17 million followers and over 4 billion views across her social platforms, Cassey has nurtured a community who have watched her build her two brands from scratch: POPFLEX, which highlights her obsession with performance-based functional fashion, and Blogilates, her approachable-luxury fitness line which can be found exclusively at Target stores nationwide.

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00:00 The Journey of Embracing Body Diversity in Fashion

01:18 Discovering Cassey's Design and Fitness Journey

02:45 The Birth of Blogilates on YouTube

05:01 Transitioning from Pilates Instructor to Fashion Designer

11:14 Navigating the Challenges of Online Hate and Personal Growth

15:42 Maintaining Emotional and Physical Health as an Entrepreneur

19:08 Building the Right Team and Overcoming Toxicity

35:33 The Evolution of Cassey's Design Career and PopFlex

37:45 The Journey of Fashion Design and Team Building

38:29 Discovering the Power of Upwork for Team Expansion

39:06 From Toxicity to Triumph: Building a Positive Team

48:51 The Impact of Celebrity Endorsements on Fashion Brands

53:00 Navigating the Challenges of Content Creation and Public Perception

55:57 The Evolution of a Creator: Pivoting and Personal Growth

01:03:52 Confronting and Overcoming the Dark Side of Creativity

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