Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman
Intelligence Squared11 Marras 2022

Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades." Learn more about your ad choices. Visit podcastchoices.com/adchoices

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How is Artificial Intelligence Transforming our Relationships? With James Muldoon

How is Artificial Intelligence Transforming our Relationships? With James Muldoon

It is over ten years since the release of Spike Jonze’s film Her, in which a lonely man begins a relationship with a computer programme voiced by Scarlett Johansson. Since then, AI companions have sur...

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Julia Ioffe and Clarissa Ward on Putin, Russia and the Women Fighting For A Better Future (Part Two)

Julia Ioffe and Clarissa Ward on Putin, Russia and the Women Fighting For A Better Future (Part Two)

Russian-born journalist Julia Ioffe is one of America’s most influential voices on Russia-US relations, reporting on Putin’s regime for over 15 years. Her new book, Motherland – which has been longlis...

12 Tammi 37min

Julia Ioffe and Clarissa Ward on Putin, Russia and the Women Fighting For A Better Future (Part One)

Julia Ioffe and Clarissa Ward on Putin, Russia and the Women Fighting For A Better Future (Part One)

Russian-born journalist Julia Ioffe is one of America’s most influential voices on Russia-US relations, reporting on Putin’s regime for over 15 years. Her new book, Motherland – which has been longlis...

11 Tammi 38min

Jonathan Freedland on The Secret Rebels who Defied Hitler (Part Two)

Jonathan Freedland on The Secret Rebels who Defied Hitler (Part Two)

Jonathan Freedland is a Guardian columnist, broadcaster, and author of the widely acclaimed book The Escape Artist which tells the remarkable story of Rudolf Vrba and fellow inmate Alfred Wetzler who ...

9 Tammi 33min

Jonathan Freedland on The Secret Rebels who Defied Hitler (Part One)

Jonathan Freedland on The Secret Rebels who Defied Hitler (Part One)

Jonathan Freedland is a Guardian columnist, broadcaster, and author of the widely acclaimed book The Escape Artist which tells the remarkable story of Rudolf Vrba and fellow inmate Alfred Wetzler who ...

7 Tammi 36min

The Remarkable True Story of The Extremists Who Hijacked the 1970’s, with Jason Burke (Part Two)

The Remarkable True Story of The Extremists Who Hijacked the 1970’s, with Jason Burke (Part Two)

In the 1970s, a network of radical extremists terrorised the West with plane hijackings and hostage-takings. Among them were the beautiful young Leila Khaled with her jewellery made from grenade rings...

5 Tammi 35min

The Remarkable True Story of The Extremists Who Hijacked the 1970’s, with Jason Burke (Part One)

The Remarkable True Story of The Extremists Who Hijacked the 1970’s, with Jason Burke (Part One)

In the 1970s, a network of radical extremists terrorised the West with plane hijackings and hostage-takings. Among them were the beautiful young Leila Khaled with her jewellery made from grenade rings...

4 Tammi 40min

How Tech Platforms Threaten Our Future, With Former White House Advisor Tim Wu (Part Two)

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2 Tammi 44min

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