Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman
Intelligence Squared11 Marras 2022

Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jaksot(1510)

How Philosophy Explains Our World, with Julian Baggini (Part One)

How Philosophy Explains Our World, with Julian Baggini (Part One)

What would Aristotle make of Keir Starmer? Would Plato be a Republican? And what can philosophy teach us about modern world? In October 2025 philosopher Julian Baggini came to Intelligence Squared t...

28 Joulu 202538min

Michael Rosen on Hope, Happiness and Finding Joy in the Small Things (Part Two)

Michael Rosen on Hope, Happiness and Finding Joy in the Small Things (Part Two)

Michael Rosen has known – and given – great joy in his life. And he has suffered immense sorrow.  Rosen is an author, poet and former children’s laureate, much-loved for his playful humour. He has wr...

26 Joulu 202542min

Michael Rosen on Hope, Happiness and Finding Joy in the Small Things (Part One)

Michael Rosen on Hope, Happiness and Finding Joy in the Small Things (Part One)

Michael Rosen has known – and given – great joy in his life. And he has suffered immense sorrow.  Rosen is an author, poet and former children’s laureate, much-loved for his playful humour. He has wr...

24 Joulu 202534min

Women’s Prize-winner Rachel Clarke in conversation with Rob Delaney (Part Two)

Women’s Prize-winner Rachel Clarke in conversation with Rob Delaney (Part Two)

Dr Rachel Clarke is a palliative care doctor and author, who became widely known for her writing on the challenges facing the NHS from the frontline of the Covid-19 pandemic. Since then she has also ...

22 Joulu 202539min

Women’s Prize-winner Rachel Clarke in conversation with Rob Delaney (Part One)

Women’s Prize-winner Rachel Clarke in conversation with Rob Delaney (Part One)

Dr Rachel Clarke is a palliative care doctor and author, who became widely known for her writing on the challenges facing the NHS from the frontline of the Covid-19 pandemic. Since then she has also ...

21 Joulu 202537min

The Specialist | The Anonymous Altarpiece: Decoding a Renaissance Enigma, with Alex Bell

The Specialist | The Anonymous Altarpiece: Decoding a Renaissance Enigma, with Alex Bell

This is an episode of The Specialist, your weekly dose of wonder. In The Specialist, explore the significance and journey of an extraordinary work through the eyes of those that know it best. On to...

20 Joulu 202513min

Have We Finally Solved The Mystery of Vermeer's Girl with a Pearl Earring? With Andrew Graham-Dixon

Have We Finally Solved The Mystery of Vermeer's Girl with a Pearl Earring? With Andrew Graham-Dixon

Johannes Vermeer is one of the greatest painters in history, yet the man himself remains an enigma. But have we finally solved the mystery of one of his most famous paintings? On this episode we’re j...

19 Joulu 202549min

 Everything Starts With Water

Everything Starts With Water

In today’s episode, in partnership with WaterAid, journalist and author Coco Khan speaks to Amaka Godfrey, WaterAid’s Executive Director of International Programmes.  Amaka has spent more than 25 yea...

17 Joulu 202542min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
et-sa-noin-voi-sanoo-esittaa
otetaan-yhdet
rss-vaalirankkurit-podcast
rss-asiastudio
rss-podme-livebox
the-ulkopolitist
rss-kaikki-uusiksi
rss-tekkipodi
io-techin-tekniikkapodcast
rikosmyytit
rss-mina-ukkola
rss-fingo-podcast
rss-hyvaa-huomenta-bryssel
rss-kuka-mina-olen