Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Helmi 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

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Anna Brockway: Chairish Co-Founder and Chief Marketing Officer

Anna Brockway: Chairish Co-Founder and Chief Marketing Officer

The fast-paced world of advertising couldn't seem more opposite to vintage furniture shopping. However, after pressing pause on a career in marketing to raise her quickly growing family, Anna Brockway found herself using her advertising know-how to start her own website for selling vintage furniture. Brockway explains how she turned a little website called Chairish into the curated online marketplace for vintage home goods that it is today on episode 15 of Second Life.

28 Touko 201840min

Mandy Moore: Actress and Singer-Songwriter

Mandy Moore: Actress and Singer-Songwriter

There are two ways to tell Mandy Moore’s career story. While we’re familiar with the highlight reel—Moore was a breakout singer at just 15 and is a Golden Globe nominee—the real story is far more complex. In episode 14 of Second Life, Moore opens up about self-doubt and setbacks and how they helped shape the woman and actor she is today.

21 Touko 201847min

Sophia Rossi: HelloGiggles Co-Founder

Sophia Rossi: HelloGiggles Co-Founder

Sophia Rossi's résumé is filled with accomplishments, but there's one achievement you won't find on there: graduate. The fiercely successful CEO of women's lifestyle website HelloGiggles skipped college to dive straight into full-time work after high school. In episode 13 of Second Life, Rossi talks about working as a producer on The Hills, learning from startup mistakes, and what it takes to be a great manager.

14 Touko 201830min

Tracy Sun: Poshmark Co-Founder

Tracy Sun: Poshmark Co-Founder

Tracy Sun may be at the helm of the impressive fashion-tech startup Poshmark, but she doesn't consider herself a "fashion person." She studied biology and psychology in college with the intention of pursuing a career in neuroscience. Little did she know that she would trade medical school for business school and leave behind New York City for the tech mecca that is Silicon Valley. Sun explains how she made the transition from science to startup in episode 12 of Second Life.

7 Touko 201836min

Jessica Alba: Actress and Founder of The Honest Company

Jessica Alba: Actress and Founder of The Honest Company

Having a successful career might seem like the goal for many actors, but for Jessica Alba, it was a foundation to try something entirely new: building a business. The founder of The Honest Company shares the most powerful lessons she’s learned along the way, including letting go of ego, recruiting the right people, and the most important quality you can possess.

30 Huhti 201841min

Raina Penchansky: Digital Brand Architects Co-Founder and CEO

Raina Penchansky: Digital Brand Architects Co-Founder and CEO

Few people would consider dropping out of college at age 19 to be a pivotal first step toward an impressive career, but that's exactly what Raina Penchansky did. Now co-founder and CEO of digital talent management company Digital Brand Architects (BDA), Penchansky left college during her sophomore year and began building a wildly impressive career in public relations. She explains how her natural instincts for hustling and winging it catapulted her PR career and gave her the courage to launch her own startup in episode 10 of Second Life.

23 Huhti 201840min

Kelly LeVeque: Holistic Nutritionist and Celebrity Health Coach

Kelly LeVeque: Holistic Nutritionist and Celebrity Health Coach

Making the decision to change careers isn't always clear-cut, but holistic nutritionist Kelly LeVeque can pinpoint the moment she realized she was on the wrong path. In episode nine, LeVeque talks about her leap from pharmaceutical sales to nutrition as well as the advice to heed if you’re thinking of starting a business.

16 Huhti 201844min

Natasha Case: Coolhaus Co-Founder and CEO

Natasha Case: Coolhaus Co-Founder and CEO

Architecture and ice cream may sound like an unlikely combination, but bringing these two concepts together created a recipe for success for Natasha Case, co-founder of the original hipster ice cream truck, Coolhaus. After landing what many would consider a dream job as a Disney Imagineer straight out of graduate school, Case couldn’t shake the idea that she could use architecture for something bigger. For her, that meant blending her love for architecture with food, she explains in episode eight of Second Life.

9 Huhti 201836min

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