Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Helmi 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

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Michelle Lee: Allure Editor in Chief

Michelle Lee: Allure Editor in Chief

In the publishing industry, few challenges are as daunting as reinventing a beloved classic, but that's exactly what Allure Editor in Chief Michelle Lee was asked to do. In episode four of Second Life, Lee explains how she rose to the challenge and chose to rethink the traditional standards of beauty and publishing.

12 Maalis 201829min

Candace Nelson: Sprinkles Cupcakes Founder

Candace Nelson: Sprinkles Cupcakes Founder

Few people can be credited with starting a national food craze like Candace Nelson did. The pastry chef and entrepreneur sparked America's cupcake obsession when she opened Sprinkles Cupcakes in 2005, the first of its kind in the world. In the third episode of our podcast, Second Life, Nelson explains why she pivoted from a banker to baker and how she harnessed the power of saying “no."

5 Maalis 201832min

Jenna Bans: Hollywood Showrunner and Creator of NBC's Good Girls

Jenna Bans: Hollywood Showrunner and Creator of NBC's Good Girls

Jenna Bans's résumé is scarily similar to the list of TV shows we love to binge. As a producer and writer on Grey's Anatomy, co–executive producer on Scandal, and creator of NBC's new crime drama, Good Girls, she's the creative force behind some of the most popular shows of this generation. In episode two of Second Life, Bans opens up about ditching law school to pursue screenwriting, working with Shonda Rhimes, and learning to lead fearlessly.

26 Helmi 201832min

Jen Atkin: "The World's Most Influential Hair Stylist"

Jen Atkin: "The World's Most Influential Hair Stylist"

In our very first episode, host Hillary Kerr sits down with the one and only Jen Atkin, celebrity stylist and founder of cult haircare line Ouai. Dubbed the "most influential hairstylist in the world" by The New York Times, Atkin counts Bella Hadid, Chrissy Teigen, and Kendall Jenner as clients. Here, she gets candid about the power of social media, reflects on her journey from salon apprentice to CEO of a thriving business, and explains why mental toughness is the most underrated quality.

19 Helmi 201829min

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