S3 Ep6 : Getting to the Story
All About PR27 Marras 2021

S3 Ep6 : Getting to the Story

Why did your story not get picked up and how did competition win the journalist's trust? A key question every PR professional is asked almost every week. Today we delve into the nuances of how to create a compelling story and the media selection process with an industry veteran.

In this episode, we speak to Sangeetha Chengappa, Senior Deputy Editor - Hindu BusinessLine on ‘Getting to the Story’.

Sangeetha has worked with the Deccan Chronicle, Deccan Herald and the New Indian Express and Express Computers in Bangalore as a Business Journalist in the past. She was also worked with JWT in Advertising in client servicing, NIIT in business development and with the Taj Westend Hotel in Sales. With over 17 years of experience in Business Journalism and 10 years of industry experience in Sales & Advertising roles she brings a wealth of experience to the field.

Within 2.5 years of entering journalism, she won the Polestar Award in 2007 for her stories published in 2006. She has reported extensively on IT/BPO, E-commerce, Retail, Hospitality, among others. Her personal interests include cooking, fitness, traveling, music and spirituality. She lives in Bangalore with her husband and has two daughters.

Hit play and know more how you can create a compelling narrative for the media on your brand.

Season 3 Episode 6

Jaksot(36)

S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

The Eternal PR Triangle – Client, Agency and Media . This is a triangle that is often the point of almost all discussions in any PR meet up. We obsess, stress and are almost possessed with trying to b...

12 Loka 202220min

S3 Ep11 : 5 Communication Mistakes to Avoid

S3 Ep11 : 5 Communication Mistakes to Avoid

In PR we rely on effective communication at all ends of the spectrum to earn our bread and butter yet there are more than a few slips that happen along the way. Some we catch in time, others we really...

28 Syys 202221min

S3 Ep10 : Legacy Media Makes The Digital Switch

S3 Ep10 : Legacy Media Makes The Digital Switch

While we have all spoken endlessly about the growth of digital and new mediums, have you noticed how legacy media has innovated in this space? Some wonderful innovations that merge their decades of ex...

5 Maalis 202222min

S3 Ep9 : Role of PR in the Boardroom

S3 Ep9 : Role of PR in the Boardroom

Communication is counted as one of the key skills across all good leaders. In this episode of All About PR we have with us Author G S Rattan who has published his first book - 10 Steps to the Boardroo...

21 Tammi 202212min

S3 Ep8 : Transitioning Mediums

S3 Ep8 : Transitioning Mediums

Transitioning Mediums is not an easy feat. Whether it is from digital to print to digital or PR to journalism and vice versa. Each medium brings with it its own set of challenges and opportunities. In...

8 Tammi 202232min

S3 Ep7 : Measurement in PR

S3 Ep7 : Measurement in PR

T.H.E Conversation to have! This was and is always a bone of contention between clients and agencies. Several discussions, seminars, and conferences later we are yet to arrive at a common ROI evaluati...

18 Joulu 202132min

S3 Ep5 : Diversity & Inclusion in PR

S3 Ep5 : Diversity & Inclusion in PR

The PR industry has a place for everyone with different talent sets. We do consider ourselves culturally diverse and inclusive. Yet, can there be more? The PR industry has been abuzz with chatter abou...

19 Loka 202134min

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