‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

Matt is joined by Disney’s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney’s first R-rated Marvel film in ‘Deadpool & Wolverine,’ how that changes the calculus for Disney from a marketing side, and how the third installment of 'Deadpool' made more money than its two predecessors. They also discuss broader topics, including how early you should start marketing a film, deciding what spoilers to leak in the lead-up to a movie, how to approach the MCU’s recent struggles as a film franchise from a marketing standpoint, and much more (02:49). Matt finishes the show with an opening box office prediction for M. Night Shyamalan’s ‘Trap’ (28:02). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Asad Ayaz Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Emergency Pod: Paramount Settles—and Bonta Caves

Emergency Pod: Paramount Settles—and Bonta Caves

Matt is joined by Bloomberg's Lucas Shaw to discuss Paramount settling its lawsuit with a group of states led by California Attorney General Rob Bonta, paving the way for Paramount Skydance to acquire...

21 Syys 30min

Tom Cruise and the New Age of Celebrity Profiles

Tom Cruise and the New Age of Celebrity Profiles

Matt is joined by Zach Baron, GQ's senior special projects editor and host of new show ‘One More Question,’ to discuss the modern celebrity press tour, the art of celebrity profiles, interviewing Tom ...

19 Syys 40min

2026 Emmys Instant Reactions: Is Apple Really the New HBO? What Happened to Netflix?

2026 Emmys Instant Reactions: Is Apple Really the New HBO? What Happened to Netflix?

Matt is joined by Bloomberg’s Lucas Shaw to recap the 2026 Emmys and give their takes on the biggest narratives coming ou)t of the show, including Apple’s big night with 'Widow’s Bay,' its ascent in t...

15 Syys 37min

How to Run a Specialty Studio in 2026, with Searchlight President

How to Run a Specialty Studio in 2026, with Searchlight President

Live from TIFF, Matt is joined by the president of Searchlight Pictures, Matthew Greenfield along with Bloomberg’s Lucas Shaw to discuss how to run a specialty film division in 2026, what it's like be...

15 Syys 48min

‘Resident Evil’ and the Tightrope of Relaunching Old IP

‘Resident Evil’ and the Tightrope of Relaunching Old IP

Matt is joined by Oliver Berben, CEO of Constantin Film, to discuss the upcoming ‘Resident Evil’ film, how Zach Cregger got involved, how Constantin gained control of the IP, the international film bu...

10 Syys 36min

Four Big Stories: Emmys ’26, Summer Box Office Pushback, Fed Tax Credit Odds, and ‘60 Minutes’ 2.0

Four Big Stories: Emmys ’26, Summer Box Office Pushback, Fed Tax Credit Odds, and ‘60 Minutes’ 2.0

Matt is joined by Bloomberg’s Lucas Shaw to discuss a slew of topics from around town, including the biggest narratives around this year's Emmy Awards, a new report offering skepticism about this summ...

8 Syys 36min

The 2026 Summer Box Office Winners, Losers, and Head-Scratchers

The 2026 Summer Box Office Winners, Losers, and Head-Scratchers

Matt is joined by Puck’s box office expert Scott Mendelson to judge their early summer box office predictions by looking at the biggest hits, misses, and questions from the 2026 summer slate. 'The ...

4 Syys 50min

Did Donald Trump Just Save Filmmaking in America?

Did Donald Trump Just Save Filmmaking in America?

Matt is joined by Film USA cofounders Tony Armer and Katie Pryor to discuss President Trump’s public endorsement of a federal tax credit for film production in the United States, how this could reshap...

2 Syys 35min

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