‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

Matt is joined by Disney’s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney’s first R-rated Marvel film in ‘Deadpool & Wolverine,’ how that changes the calculus for Disney from a marketing side, and how the third installment of 'Deadpool' made more money than its two predecessors. They also discuss broader topics, including how early you should start marketing a film, deciding what spoilers to leak in the lead-up to a movie, how to approach the MCU’s recent struggles as a film franchise from a marketing standpoint, and much more (02:49). Matt finishes the show with an opening box office prediction for M. Night Shyamalan’s ‘Trap’ (28:02). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Asad Ayaz Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The Retro Innovation of ‘The Pitt,’ With Lead Producer John Wells

The Retro Innovation of ‘The Pitt,’ With Lead Producer John Wells

Matt is joined by John Wells, executive producer of ‘The Pitt,’ to discuss how ‘The Pitt’ is reviving an old model of television and why it is considered innovative in 2026. John talks about how the s...

26 Helmi 33min

Part 2: Sony Film CEO on Marvel’s Decline and Hollywood’s Originality Crisis

Part 2: Sony Film CEO on Marvel’s Decline and Hollywood’s Originality Crisis

Live from the American Film Institute, Matt is joined by Bloomberg’s Lucas Shaw and the CEO of Sony Film Tom Rothman to discuss the future of the Spider Man franchise, Marvel’s recent struggles, if mo...

24 Helmi 32min

Sony Film CEO on Losing ‘Sinners’ and the Endless Big Tech Battle

Sony Film CEO on Losing ‘Sinners’ and the Endless Big Tech Battle

Live from the American Film Institute, Matt is joined by Bloomberg’s Lucas Shaw and the CEO of Sony Film, Tom Rothman, to discuss why now is the fifth moment of crisis in the history of the movie indu...

23 Helmi 28min

Why the Former Sony Head Blames Himself for the Infamous Hack

Why the Former Sony Head Blames Himself for the Infamous Hack

Matt is joined by Michael Lynton, former head of Sony Pictures and current chairman of Snap Inc., to open up about his regrets greenlighting the movie ‘The Interview,' which ultimately led to the infa...

20 Helmi 32min

Netflix CEO Ted Sarandos Makes the Case for Buying Warner Bros.

Netflix CEO Ted Sarandos Makes the Case for Buying Warner Bros.

Matt is joined by Netflix Co-CEO Ted Sarandos to discuss why they reopened the Warner Bros. sale process for 7 days, why he thinks the Netflix bid is better for Warners Bros, consumers, and the indust...

18 Helmi 42min

The Casey Wasserman Scandal, and Who Wants to Buy His Agency

The Casey Wasserman Scandal, and Who Wants to Buy His Agency

Matt is joined by Bloomberg’s Lucas Shaw to discuss Casey Wasserman putting his company up for sale, why this happened, the Hollywood jockeying at play, and who the potential buyers might be (00:00). ...

17 Helmi 31min

Should Hollywood Take the Microdrama Boom Seriously?

Should Hollywood Take the Microdrama Boom Seriously?

Matt is joined by Shicong Zhu, head of West Coast Studios at DramaBox, to discuss just how successful and profitable vertical micro-dramas have become, how they are produced so cheaply, the genres tha...

12 Helmi 32min

Jeff Probst on What It Takes to Produce ‘Survivor’

Jeff Probst on What It Takes to Produce ‘Survivor’

Matt is joined by ‘Survivor’ host and showrunner Jeff Probst to go behind the scenes of one of America’s most iconic reality television shows and discuss how the show has sustained its success for 50 ...

11 Helmi 39min

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