J is for Journey Maps

J is for Journey Maps

In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps. Within business, maps may relate to your customer's thoughts, feelings and journey, how your processes flow, or how you get to a sale. We'll chat customers touchpoints, and help you identify where they are in their journey with you: Awareness, consideration, purchase, retention and advocacy. Plus, we'll take a telling look at the journey of your key compet...

Jaksot(46)

W is for Workshops

W is for Workshops

In this episode, we uncover a few of the reasons why workshops can be innovation and creative goldmines when you're looking to solve a problem, make a decision, or whenever you have a challenge ahead ...

14 Marras 202319min

V is for Visualisation

V is for Visualisation

In this episode we're joined by Lara Doherty, Founder of The Motivation Clinic, and Author of The Mighty Book of Motivation. Adept at using the power of visualisation, with a particular interest in ...

31 Loka 202335min

U is for Usability

U is for Usability

In this episode we welcome the inimitible Christine Hemphill from Open Inclusion. With a background in design, Christine now specialises in inclusive product design, with a particular interest in age...

16 Loka 202344min

T is for Tracy

T is for Tracy

In this episode we dive deeper into the psyche of co-host Tracy Sharp. To get us started, Lucy makes Tracy share her career profile with us, as if she'd written it for a dating app...then we get seri...

2 Loka 202337min

S is for Storytelling

S is for Storytelling

In this episode we discuss the impact of story-telling; more importantly the impact of good story-telling. As a design engineer, Tracy shares a story of a hotel stay that didn't live up to expectatio...

18 Syys 202320min

R is for Reflect

R is for Reflect

In this episode we discuss how to use the power of reflection in order to boost your mindset and discover the benefits that taking time to reflect can have on your business and life. Tracy shares the...

4 Syys 202325min

Q is for Questions

Q is for Questions

In this episode we look at the potential of questions within the innovation and design thinking process. We uncover some of the cross-overs between design thinking and lean manufacturing, and share t...

21 Elo 202312min

P is for Prototyping

P is for Prototyping

In this episode we touch on one of Tracy's favourite stages in the design thinking process; prototyping. Having spent years working as a Design Director for a major household brand, what Tracy doesn'...

7 Elo 202338min

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