Episode 51 - Understanding your Product’s Audience to Create a Hitlist of your Dreams

Episode 51 - Understanding your Product’s Audience to Create a Hitlist of your Dreams

Spend time understanding who would buy your product, and turn that information into a goldmine of a hitlist, through an acronym I coined called CASAR.


Show Notes:

Example of CASAR filled out for the Baby Bites Keeper: A unique suction cup container that acts as both a baby food bowl and a storage container for the fridge.


Category: Meal time baby products.

Audience: Moms walking the baby aisle, looking for meal time products for her baby aged between 4 to 9 months old.

Similar products: Rubber plates, bowls and utensils.

Application: Using it as a bowl for baby to eat from, and storing it with its lid in the fridge when done.

Retailers: Target, Walmart, Buy Buy Baby.

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Jaksot(80)

Episode 80 - The Medium is the Message

Episode 80 - The Medium is the Message

This episode delivers the biggest wake-up call yet. This one’s for you.Show Notes:Courtney's Linkedin: https://www.linkedin.com/in/courtney-laschkewitsch/Courtney's LinkTree: https://linktr.ee/courtne...

30 Heinä 20259min

Episode 79 - Stop Believing in Your Own Lies

Episode 79 - Stop Believing in Your Own Lies

I walk you through a simple 5-step method to help change your limiting beliefs, build a new belief, and take real action—today. It’s easier than you think.Show Notes:Plato U: https://www.plato.univers...

16 Heinä 20257min

Episode 78 - What’s in a Title?

Episode 78 - What’s in a Title?

What titles should you really go after when reaching out to companies, and why?

2 Heinä 20255min

Episode 77 - Start.

Episode 77 - Start.

Just Start.

18 Kesä 20253min

Episode 76 - Your Hitlist Filter: The 3-Step Test to Save You Years (Quick Byte)

Episode 76 - Your Hitlist Filter: The 3-Step Test to Save You Years (Quick Byte)

Want to avoid wasting years pitching to the wrong companies? In this 5-minute episode, I share my top three must-have criteria for qualifying companies on your licensing hit list—ensuring they manufac...

4 Kesä 20256min

Episode 75 - Don’t SNAPP to conclusions with FALSE Nos!

Episode 75 - Don’t SNAPP to conclusions with FALSE Nos!

Are you stuck wondering if those “no’s” you’ve gotten are really final? I break down how to track true rejections vs. misleading ones using my handy SNAPP and FALSE acronyms. Learn how to decode respo...

21 Touko 202510min

Episode 74 - Get Clear on Who You Want to Be

Episode 74 - Get Clear on Who You Want to Be

Let’s Get Serious.

7 Touko 20255min

Episode 73 - Product Licensing Should Be A Non-Negotiable

Episode 73 - Product Licensing Should Be A Non-Negotiable

Are you treating product licensing like a “maybe someday” dream? If you’re serious about turning your ideas into income, licensing has to become a non-negotiable. No more excuses — just systems, actio...

23 Huhti 20258min

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