The Rise of Frames, Farcaster, and Headless Marketplaces | Jesse Walden & Antonio Martínez

In today's episode we dive into the emergence of decentralized social networks and how they enable new forms of distribution and business models. ​​Farcaster, a decentralized social network built on Ethereum, has seen 400% increase in daily active users. This episode's discussion unpacks the concept of headless marketplaces, powered by global onchain identity and money, and how they bring markets to users wherever they already are. We explore the the permissionless composability unlocked by onchain protocols and how frames allow embedded experiences inside applications, enabling seamless transactions and viral growth. Stick around for all of this and much more! - Follow Jesse: https://twitter.com/jessewldn Follow Antonio: https://twitter.com/antoniogm Follow Jason: https://twitter.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Arbitrum is a game-changer for daily Ethereum's users and developers, offering top applications and lower fees. As the leading scaling solution with 600+ apps, explore Arbitrum’s Portal to find your perfect fit. Interact with the home of DeFi, a flourishing NFT and creator ecosystem, and a rapidly growing Web3 gaming hub – Arbitrum has it all. Get started at: portal.arbitrum.io - - Harpie is the most advanced on-chain security solution for monitoring and protecting your crypto wallet from theft in real time. Harpie detects, blocks, and recovers compromised assets from malicious transactions before they execute, and is the only security tool to also protect users from off-chain signature attacks like the recent Ledger Connect Kit exploit. Secure your wallet for free at harpie.io. - - Join us at DAS (Digital Asset Summit) in London this March! DAS is the #1 institutional conference in crypto, hosted by Blockworks. Use the link below to learn more, and use EMPIRE10 to get 10% off your ticket! Sign up now because the price goes up every month. See you there! Learn more + get your ticket here: https://blockworks.co/event/digital-asset-summit-2024-london/home - - Timestamps (01:51) Headless Marketplaces (13:50) Embedded Experiences in Applications (18:58) Permissionless Composability of App Experiences (28:26) Frames & Farcaster Overview (37:05) Arbitrum Ad (37:52) Harpie Ad (39:07) Company Adoption (52:52) Importance of Brand (58:55) Ownership Economy Thesis - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.