8 STEPS TO OPTIMIZE IMAGES FOR SEO

8 STEPS TO OPTIMIZE IMAGES FOR SEO

#seo #searchengineoptimization #marketing

Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo.

First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.

To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization.

Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo

1. Resize your images

Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes).

2. Optimize image file names

Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords.

3. Use alt tags

Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content.

4. Include captions

Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience.

Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines.

5. Use unique images

Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for #seo, it’s a good idea to upload unique images whenever possible.

6. Ensure that your text complements the images

The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible.

7. Add image structured data

Adding structured data to your pages helps search engines display your images as rich results. Google images supports structured data for product images, videos, and recipes. For example, if you have recipes on your site and you add structured data to your images, google can add a badge to your image showing that it belongs to a recipe.

8. Use site maps

According to google, a site map is “a file where you can list the web pages of your site to tell google and other search engines about the organization of your site content.” In other words, it’s a file that contains a map of your site’s content.

For more information, visit www.thedigital#marketinginstitute.org

#digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Jaksot(574)

QUE ES SAFe?

QUE ES SAFe?

#Agile is a #mindset-- a way of thinking and doing #business that allows you a great deal of #flexibility during #market #changes, #infrastructuredevelopment, and employee happiness. As #Agile has become more and more popular, #Agile is growing as a sought-after aspect of any company. It didn’t take long for people to #realize that #large #organizations go against many #fundamentals of #Agile-- imagine trying to steer an oil tanker around a much smaller one-person boat going right in its direction. Because of this, the hunt for a sustainable, successful method for #scalingAgile up for #large #institutions began. What emerged, in 2010, was #ScaledAgile, a #framework for allowing even #massive #companies to adopt #Agile. It soon became the leading z3framework for #enterprise #agility. #ScaledAgile uses an #education and improvement-heavy approach to how #leadership is #managed and directed, simultaneously allowing for fast, #flexible change if needed. It #implements parts of other #frameworks, using them in conjunction with new ideas #developed from the ground up, being lightweight and #flexible, like #Agile itself. #SAFe is an acronym, standing for #ScaledAgileFramework. #SAFe is just that-- an #AgileFramework existing to #scaleAgile up to an enterprise-level for #large #organizations where #traditionalAgile might otherwise fail. It works by building everything around the #SevenCoreCompetencies of the #LeanEnterprise, these competencies being #LeanAgileLeadership, #Team and #TechnicalAgility, #AgileProductDelivery, #EnterpriseSolutionDelivery, #LeanPortfolioManagement, #OrganizationalAgility, and #ContinuousLearningCulture. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

20 Touko 20213min

Marketing Para RedesSociales

Marketing Para RedesSociales

#SocialMedia can be scary. It seems every other day there's another #company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that #SocialMedia offers can be a too great detriment to your #marketing #campaign. There's no need to fret-- it's easier than you may think. First, #develop a #vettingprocess. When #posts are #created, make sure they are checked twice by another party to ensure they're both #quality and #appropriate for your #brand. Make sure, however, that this #vettingprocess does not impede #fast and #efficient #marketing, as this can damage #ROI. Second, don't be afraid to set yourself #apart, but stay #professional. Standing out among many other #brands is #helpful and #powerful in #marketing, especially in the current day. It is #important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it #safe, but remember to #takerisks. These two rules, while simple, are the #essentials for staying safe- and #growing- on #SocialMedia. Getting second opinions by a #diverse range of thoughts is always #helpful, and can save-- and #bolster-- your #marketing #campaign. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

20 Touko 20211min

VALORES PRINCIPALES DE SAFE

VALORES PRINCIPALES DE SAFE

Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

20 Touko 20212min

De Ce Să Alegi Instruirea Online?

De Ce Să Alegi Instruirea Online?

Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

20 Touko 20211min

Erzielen Sie mehr Traffic über

Erzielen Sie mehr Traffic über

#LinkedIn ist ein amerikanischer #geschäfts- und #beschäftigungs orientierter #Onlinedienst, der über Websites und #mobileApps betrieben wird. Die #Plattform wird hauptsächlich für die #professionelleVernetzung verwendet und ermöglicht Arbeitssuchenden, ihre Lebensläufe zu veröffentlichen, und Arbeitgebern, Jobs zu #veröffentlichen. Wenn Sie Ihren Karriereweg aufbauen, Ihr #Geschäft erweitern und mit den relevanten Personen interagieren möchten, ist #LinkedIn der richtige Weg. So erhalten Sie #Follower auf #LinkedIn #Erstellen eines #Profils / #Kontos - In erster Linie müssten Sie ein #Profil erstellen, das alle #relevantenInformationen über Sie enthält. Es ist eher ein Teil Ihres #Kontos zum Kennenlernen, der Dinge wie Ihre #persönlicheInformation, Ausbildung / Qualifikation, Berufserfahrung, Referenzen, Erfolge, Fähigkeiten usw. umfasst. Die #richtigenPersonen #anziehen - Wenn Sie Ihr #Konto #erstellt haben, stellen Sie sicher, dass Ihre Schaltfläche "Folgen" für Personen verfügbar ist, die ähnliche Erfahrungen haben oder zu derselben #Institution gegangen sind, die Ihnen folgen können, da diese angezeigt werden, sobald Ihr Profil zu 100% aktualisiert wurde. Fangen Sie an, Personen zu #folgen - Um #Follower zu gewinnen, müssen Sie auch Personen folgen, insbesondere denen in der Kategorie, während Sie und andere Personen Sie bemerken und auf irgendeine Weise Beziehungen auf der #Plattform aufbauen. #Inhalteveröffentlichen - Wenn Sie einen stetigen Fluss #frischerInhalte auf Ihrer #Seite beibehalten, wird diese in Feeds sichtbarer und sollte für Ihre #Follower #attraktiv und #aufregend sein, um #teilzunehmen und mehr Menschen dazu zu bringen, Ihnen zu #folgen, um Ihre Fangemeinde zu vergrößern, und Sie sollten #konsistent sein. An #Konversationen mit #Hashtags teilnehmen - Verwenden Sie drei bis fünf #relevanteHashtags in Ihren Posts, um mit Ihren #Inhalten neue und #vorhandenerelevanteCommunitys zu erreichen. Wenn Sie Ihre #LinkedIn-Seite mit #relevantenHashtags in Ihrem #CommunityHashtag-Bereich verknüpfen, können Sie einen Feed eingeben und Konversationen aus Sicht Ihres Unternehmens #reagieren / #kommentieren, um Ihren #Markennamen neuen, #relevantenZielgruppen zugänglich zu machen. So erhalten Sie weitere Aufrufe auf #LinkedIn Erweitern Sie Ihr #Netzwerk - Wie bei jedem anderen #SocialMediaKanal ist #Networking der Name des Spiels, um auf #LinkedIn erfolgreich zu sein. Sie müssen sich zunächst mit Menschen aus Ihrer #Branche verbinden, die Sie anziehen möchten. Schreiben Sie auf der #Publishing-Plattform von #LinkedIn #LinkedIn #Publishing bietet Ihnen die Möglichkeit, Ihre Gedanken auszutauschen, Ihr Branchenwissen zu präsentieren und die Menschen mehr über sich selbst und Ihr Angebot zu informieren. Außerdem #können Sie #Inhalte in Langform in #LinkedIn selbst #veröffentlichen. Seien Sie #konsequent - Behalten Sie Ihre Ansichten auf Trab und bringen Sie sie dazu, mehr von Ihnen zu wollen. #Schreiben Sie aus Ihrem Herzen - Die erfolgreichsten #Beiträge waren diejenigen, die sich auf die allgemeinen Probleme konzentrierten, mit denen fast jeder von uns in seinem #beruflichen und täglichen Leben konfrontiert ist. #LinkedIn hilft Ihnen dabei, einen Job schneller zu finden, da die meisten #Personalchefs und #Personalvermittler ihn bereits nutzen. Ein aktives und gut zusammengestelltes #LinkedIn-Profil erhöht somit die Chancen Ihrer Entdeckung durch verschiedene #Unternehmen, die aufgrund Ihrer Fähigkeiten und Erfahrungen Mitarbeiter einstellen möchten.

20 Touko 20212min

DIGITAL MARKETING INTRODUCTION

DIGITAL MARKETING INTRODUCTION

What’s #Digital #Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight #campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice, keeping goals clear and attainable through perseverance and intelligent design. https://thedigitalmarketinginstitute.... https://thedigitalmarketinginstitute.... Introduction to #DigitalMarketing #ContentMarketing #SocialMediaMarketing #SearchEngineOptimization (#SEO) #PaidSearch (#PPC) Using #GoogleAds Display and #VideoAdvertising #EmailMarketing #WebsiteOptimization Analytics Using #GoogleAnalytics #DigitalMarketingStrategy INTRODUCTION TO #DIGITAL #MARKETING What’s it all about? How do you reach customers? How can traditional and #digital media work together to create a water-tight #campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice. The goal is always to keep things clear and actionable. Principles of #Digital #Marketing Inbound and Outbound #Strategies #Digital #Media Examples Traditional vs. #Digital# Marketing Principles of DMI’s 3i Methodology #Digital Channels Developing Objectives Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

20 Touko 20216s

WHAT IS SSL? (SECURE SOCKETS LAYER)

WHAT IS SSL? (SECURE SOCKETS LAYER)

Have you ever wondered what that little lock in the corner of the website you're visiting is all about? That's an #SSL #Certificate. This means the website you're visiting is encrypting the data that is being transmitted to and from it. It basically means that the website is secure, so that bad actor cannot get your information. In layman's terms, what does that mean for me? Do I want it on my website? https://thedigitalmarketinginstitute.... https://thedigitalmarketinginstitute.... Absolutely. It is incredibly important that you get an "#SSL #Certified" for your website. Many browsers like Google Chrome or Firefox, if your website is not #SSL #Certified, may warn users against your website. Naturally, you want users to feel safe. Safe to possibly provide transactions, and provide personal information, so that they can perform the actions they need to. They want to feel safe when doing this. They don't want to worry that someone might steal their personal information. That's why you need a secure website, and make sure that they feel secure, and that's what that little lock is for. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

20 Touko 20212min

SEO & SEM

SEO & SEM

Have you ever wondered how websites Like Google, Yahoo, and Bing, Seemingly pull other websites out of nowhere? That’s #SearchEngineMarketing. You may be wondering, “how do I do that? The answer is more complicated than you may think. #SearchEngineMarketing itself doesn’t have to be. It’s all about the venue you use, in order to achieve it for yourself. How complicated you want to get, And the nitty-gritty. Even though the technology may be complicated, It doesn’t have to be for you. The most important aspect of #SearchEngineMarketing, Is main sure you have the right foundational knowledge you need to be successful In #SearchEngineMarketing. What’s your next step? For More Details Visit: https://thedigitalmarketinginstitute.... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

20 Touko 20211min

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