How To Use The Linkedin Marketplace As A Freelancer

Historically, freelancers have had a number of platforms to connect with potential employers, including upwork and fiverr.

As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.

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1. Create a portfolio of work

While your resume talks, a tangible work portfolio shouts. If you don’t have a highlight reel of your greatest projects, now is a great time to gather those documents. Whether you’re a graphic designer or a writer, having tangible assets go a long way in the digital freelance marketplace.

2. Set competitive prices

If you’re just starting out, setting a rate for your freelance work can feel overwhelming. Are you charging too much or too little?

However, with these four steps, you can set a rate that works for your wallet and your work.

1. How much money do you want to make?

2. Business costs: freelancers need to prepare for the cost of doing business.

3. Working hours: don’t forget to consider time off and sick days when calculating your rates.

4. Value of your work: your work is valuable; don’t forget that.

3. Optimize your website

When potential employers view your #linkedin marketplace profile, it’s unlikely they’ll stop there. To ensure you’re best-positioned to score that high-paying freelancing gig, be sure to optimize your personal website.

Optimizing your personal website is an ongoing process. Build a strong foundation that you can iterate on as you grow your portfolio and your voice as a freelancer.

4. Market yourself

You can earn some bonus client quotes and testimonials by marketing yourself.

These tips can help you score jobs and gain references that will boost your credibility when it’s time to build your #linkedin marketplace profile.

1. #socialmedia. Just because #linkedin’s new platform isn’t up and running doesn’t mean you can’t use other social channels to connect 2. Ask. See a company desperately in need of your skill set? Reach out. The worst response will be a simple “no, thank you.” 3. Affiliate marketing. Are you a graphic designer and your friend is a writer and she’s freelancing for a company in need of design work? Perfect. Take this same approach with other freelancers and monetize the outcomethrough an affiliate marketing strategy

For more information, visit www.thedigitalmerketinginstitute.org

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