How To Use Google Analytics To Boost E-Commerce Sales

If you’re running an e-commerce store, you should be using #google #analytics. Few tools rival its importance.

1. Optimize content with on-site search

Successful businesses are the ones providing valueto their customers.

But how do you know what your customers want?

#google #analytics has a built-in search term report that lets you view what your visitors are looking for on your site.

No need for surveys or long conversations. Just pop in there and see the exact words, products, and content that your customers want to see.

2. Familiarize yourself with your buyer’s journey

Your buyer goes through a step-by-step processbefore he or she decides to finally purchase from you.the buyer’s journey for each business looks a little different. It starts with personalized customer service.

This is where the behavior flow reportcomes in.

In this report, you can see exactly where the path of engagement ends.

3. Understand your customer’s interests

Every customer has their own unique reasonfor why they visit your platform. #google #analytics provides details of your customers’ interests with its affinity categories report.

4. Measure the duration by which your leads convert

The path length report shows you exactly how many interactions it takes before they purchase.

You can also see the conversion value for each path length

5. Annotate for better seo management

#google #analytics allows you to stay organized and informed through annotations. Keep track of occurrences so you know what is causing positive, or negative, changes on your website.

Anything from a marketing campaign or website redesign to general news and the weather can be tracked. It’s as easy as clicking the ‘create new annotation’ button.

6. Map out on-site engagement

The landing page report shows you a statistical view of the attention span of your visitors.

You can see the duration and bounce rate for each page to see which pages get more engagementand which ones aren’t providing value to visitors.

7. Realize customer value

The lifetime value report tells you the value of each customerthroughout their journey with your company or brand.

You can see the lifetime value of customers acquired through social, email, paid search, etc.

For more information, visit www.thedigitalmarketinginstitute.org

#analytics #sales #google

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