Content Funnel For Marketing

#Content #Marketing #Socialmedia

The #Content #Marketing funnel is an expansion of the traditional purchase funnel that addresses how you could turn subscribers who aren’t interested in your existing products into caring about and paying for a new #Content product.

The #Content #Marketing funnel consists of the three phases – . Each is a separate strategy to be executed in both simultaneous and consecutive order.

Hi, i’m cally, from the international institute of digital #Marketing. Here’s how this #Content #Marketing funnel approach works:

1. Acquisition phase – earning your #Content audience

The acquisition phase is about using #Content to earn an audience. It involves three key measurable targets:

➢ Attention – reach, awareness, or impressions of your #Content with your target

➢ Response – engagement such as a return visit, share, or comment

➢ Subscription – indicator audience wants more #Content from the brand

It is here the #Content #Marketing funnel follows a similar pathway as the purchase funnel. However, when we get to the pointy end of the triangle, the value of your #Content #Marketing in the #Content #Marketing funnel is measured by one simple conversion metric: the number of subscribers you earn; not the number of transactions.

2. Research phase – researching and developing the #Content product

Having earned your subscribers in the acquisition phase, it is time to make them work for you in the research phase using data analysis and surveys. Conduct subscriber research about every six months.

You are testing the audience to see if they are indicating where the opportunity for a #Content product lies. Use simple surveys on email or social media to ask them about their interests and what type of #Content product they would be willing to pay for. The feedback should drive the direction of your thinking on what the #Content product could be.

3. Launch phase – make money, money, money

Unlike the purchase funnel, which pushes audiences to existing products, the #Content #Marketing funnel spreads the research insight across :

➢ Conversion of existing products – short-term goal

○ You continue to measure the leads and sales attributed to #Content .

➢ Branding objectives – short-term goal

○ Improve the visibility and reach of your brand.

➢ Business processes – mid-term goal

○ Using #Content and feedback to improve how your internal teams work.

➢ Monetization of #Content – long-term goal

○ Leverage the value of your audience for a monetary benefit through a #Content product.

For more information, visit www.iidm.world

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