5 SEO TRENDS THAT WILL CONTINUE IN 2022

#Seo #Keywordresearch ##Content

Everyone knows #Seo is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results. In the past, some of these updates have massively changed the #Seo game.

But it’s more likely that existing trends will continue and that google will continue refining rather than redefining the search landscape.

Hi, i’m cally, from the international institute of digital marketing. Here are a few #Seo trends to keep in mind in 2022

1. Zero-click searches will continue to rise

Google is answering more and more queries in serp features, and there’s no need to click a result when the answer’s right there.

In the future, zero-click searches will only continue to rise as the knowledge graph grows and google’s algorithms get better at pulling answers from web pages for featured snippets.

2. Voice search will continue to increase in popularity

With smart speakers predicted to reach 55% of us households by 2022, the popularity of voice search will only

Because people perform voice searches with natural language, its increasing popularity is undoubtedly partly why google is investing in technologies like rankbrain, bert, and the knowledge graph.

3. Providing a good user experience will get even more critical

Google wants to rank #Content that provides a positive user experience. They say so on their page about how search works.

Google already uses signals like https, intrusive ads, and mobile-friendlinessfor this, but in may 2021, core web vitals was added to the mix.

4. Mobile-friendliness will be crucial for everyone

Mobile-friendliness has long been important. Google officially made it a ranking factor in 2015 and switched to mobile-first indexing for new websites in july 2019.

Google defines mobile-first indexing as when it ‘uses the mobile version of the #Content for indexing and ranking.

5. Google will get better at identifying e‑a-t

E‑a‑t stands for expertise, authoritativeness, and trustworthiness. Google talks about it a lot in their search quality rater guidelines(sqrgs)—a document used by human search quality raters to assess the quality of google’s results.

Despite what many people believe, e‑a-t is not a direct ranking factor.

It works something like this:

Human search quality raters periodically assess the e‑a-t of search results.

Google uses their feedback to identify tangible signals that align with e‑a-t.

Google tweaks their search algorithms accordingly.

For more information, visit www.iidm.world

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