How to Optimize Your Google My Business Listing in 30 Minutes

#business #rankings #visibility

Google My #business is a free tool that allows #business owners to create, manage and optimizetheir Google #business Profile. It exists to help #businesses attract new customers from search and maps.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to optimize your #business Profile through Google My #business

1. Get more reviews

Reviews are getting more important for local map-pack #rankings. And Google themselves state that “high-quality, positive reviews from your customers can improve your #business #visibility and increase the likelihood that a shopper will visit your location.”

But how do you actually get reviews?

Ask customers. If you interact face to face with customers and feel that they had a positive experience, ask them to leave a review.

Create and share a review link. Many customers don’t know how to leave Google reviews. Google knows this, which is why they give all #businesses the option to create a shareable review link. Find it in Google My #business > Home > Get more reviews.

Create “leave a review” cards. Have physical cards printed that thank customers for their #business and prompt them to leave a review. Include your shortened review link or a QR code to make things easy.

Include your review link in your email signature. If you communicate with customers by email, this is a great passive way to earn more reviews.

2. Answer questions

Many #businesses don’t keep on top of Google My #business questions, leaving it up to others to provide answers. That’s rarely ideal and often results in customers seeing misleading or inaccurate information about your #business.

Take a proactive approach with questions and answers, and there are two ways to do that:

Turn on questions and answers notifications. Get alerts whenever someone asks a question about your #business, then answer immediately.

Provide answers to FAQs upfront. Most websites have an FAQ page with answers to common questions. You can ask and provide answers to these questions yourself on your Google listing.

3. Post updates

Posts let you share updates, offers, and events related to your #business. Think of them as status updates. They show up in a carouselnear the bottom of your Google #business panel. Google also occasionally showcases relevant posts in ‘map pack’ results, which in turn will improve your SEO.

4. Set up messages

Enabling messaging adds a button to your Google #business listing so searchers can message you directly.

To enable this feature, download the Google My #business app for iOS or Android. From there, log in to your Google account, go to the Customers tab, then the Messages tab, then hit the option to turn on messaging.

For more information, visit www.iidm.world

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