SEO COPYWRITING: 3 EASY TIPS FOR BETTER CONTENT AND HIGHER RANKINGS

#Sociallistening #Listening #Socialmedia #sociallistening has risen to so much fame because it’s an absolute necessity in 2022 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. #sociallistening is taking that surveyship to the next level. Hi, i’m cally from the international institute of digital marketing. Let’s talk about #sociallistening. What is #sociallistening? #sociallistening happens when a brand listens to its audience on social channels. Listening to your audience means you’re reading comments and looking for tagged content that tells you where your customer sentiment is. Sometimes that sentiment has to do with your brand specifically, and other times, it involves global events. With #sociallistening, brands (and specifically #socialmedia marketers) can build a brand presence that aligns with their customer avatar. We now have a direct communication line with our customers, and it’s important to use it. Why does it matter? #sociallistening is the future of marketing. Technically it’s always been part of marketing. Brands have listened to their customers for years by asking them to fill out surveys and leave their feedback. With #socialmedia, marketers get a different type of access to their customers. Instead of getting their filtered opinions through curated surveys and feedback, they can be a fly on the wall of the conversationstheir audience and customers are having. This gives marketers the chance to create campaigns specifically addressing the thoughts and ideas their customers have. For example, if a beauty brand notices that their audience is always asking for a specific eye shadow color—and the brand doesn’t have that color yet—they can use #sociallistening to validate the new eye shadow color. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Touko 20221min

#instagram #analytics #marketing #social media #instagram is known mostly for engagement. But how do you track it? Let’s cover some #instagram analytic tools you need to be using. Hi. I’m cally, from the international institute of digital #marketing. Here are some of the best #instagram #analytics tools. 1. Iconosquare Iconosquare helps you understand how your posting frequency relates to or drives either new followers or lost ones daily Iconosquare also gives you a buffer-like tool to manage how you post across several different accounts at one time. That makes it a perfect tool for freelancers or agencies that want to save time when managing multiple clients (or even multiple departments within the same company) from the same dashboard. 2. Sprout social Sprout social is similar to iconosquare in that it combines #instagram #analytics with content creation and management tools. They also have a powerful #instagram #analytics platform. It has a fully-featured editorial calendar for scheduling new content across multiple social account platforms (including twitter and facebook). Sprout social is perfect for larger organizations with rigid guidelines, too, because it has a centralized media library to manage with built-in editorial tools. 3. Keyhole Keyhole prides itself on giving customers real-time feedback. For example, you can drop in a specific hashtag, keyword, or account to see what trends are starting to emerge. Keyhole will also help you figure out which of your own internal trends provide the best results, giving you at-a-glance data into what activities are driving the most follower growth over time. 4. Squarelovin Squarelovin combines both aggregate data (like overall views and follower counts) with individual metrics on each post (by ‘scoring’ the overall engagement). It tells you the best time frames for posting based on metrics. However, this tool also explicitly lets you know when you shouldn’t post. This data can be just as valuable, especially if you’re posting all the time. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Touko 20222min

#Affiliatemarketing #Advancedaffiliatemarketing #Marketing Advanced #affiliatemarketing could be defined as using sophisticated strategies to earn more from your #affiliatemarketing. It could mean finding the best niche to promote, choosing products your audience will like, and finding effective ways to promote them, among other things. Hi. I’m cally, from the international institute of digital marketing. Here are 4 ways to incorporate advanced #affiliatemarketing into your business and increase revenue Tailor your products to your audience Make sure you’re promoting things your audience wants. This can be more complicated than you might think. Choosing great products to promote is about more than just picking categories that are generally aligned with your blog. It’s about understanding your audience and their psychology. When it comes to understanding your readers, data and analytics are your friends. Use them wisely. Be transparent with your affiliate efforts You should let your readers know when you’re using affiliate links for a few reasons. First, it can help you stay on top of regulation and avoid any potential legal issues. Second, it helps you build and keep your readers’ trust. If your audience suddenly “finds out” they’re being marketed to when they didn’t realize it, they’ll get upset, and you’ll lose your following. A third reason you should be transparent about affiliate links is that it makes your site look legitimate and less spammy, which is essential when trying to avoid search engine penalties. Choose great products in a profitable niche If your market is receptive to high-value products, that’s a good place to start. Since you’re earning a commission, selling something more valuable will make you more. Of course, a low-value product can also be interesting if it’s super desirable, and you manage to sell a lot of it. Put affiliate links where the most traffic is Another advanced #affiliatemarketing strategy that’s super easy to implement is going through your existing content to see which of your pages are currently getting the most traffic. You can do this using google analytics. Once you’ve identified a few high-performing pages, add affiliate links to them. For more information, visit www.iidm,world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Touko 20222min

#Links #Infographics #Graphs THEY SAY A PICTURE IS WORTH A THOUSAND WORDS, BUT WHEN IT COMES TO LINK BUILDING, A PICTURE CAN QUITE LITERALLY BE WORTH A THOUSAND #LINKS. HI, I’M CALLY, FROM THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. HERE IS A BEGINNER’S GUIDE TO LINK BUILDING WITH IMAGES 1. CLAIM #LINKS FROM IMPROPER ATTRIBUTIONS IF YOU’VE ALREADY CREATED SOME IMAGE TYPES, THEN PEOPLE MIGHT HAVE ALREADY EMBEDDED THEM. THESE #LINKS MOST LIKELY POINT TO THE ACTUAL IMAGE FILE ITSELF, NOT THE POST WHERE IT COMES FROM. THIS ISN’T IDEAL BECAUSE IMAGE #LINKS ARE A DEAD-END FOR PAGERANK AND PROBABLY AREN’T HELPING OUR PAGERANK IN GOOGLE. HERE’S HOW TO FIND AND CLAIM PROPER ATTRIBUTION FOR THESE TYPES OF IMAGE #LINKS: ● PASTE YOUR WEBSITE INTO A TOOL LIKE AHREFS’ SITE EXPLORER, GO TO THE BACK#LINKS REPORT, THEN SEARCH FOR .PNG OR .JPG IN THE URLS OF BACK#LINKS: ● NEXT, FILTER THE REPORT TO SHOW ONLY “DOFOLLOW” #LINKS FROM UNIQUE DOMAINS. ● NOW IT’S JUST A CASE OF SIFTING THROUGH THE REPORT AND NOTING ANY #LINKS THAT WE WANT TO CLAIM IN A SPREADSHEET. 2. CLAIM #LINKS FROM UNAUTHORIZED USE MOST PEOPLE WHO USE YOUR IMAGES WILL CREDIT YOU WITH A LINK, BUT NOT EVERYONE. SO YOU’LL WANT TO FIND AND CLAIM #LINKSFROM UNAUTHORIZED USE. THE SIMPLEST WAY TO DO THIS IS WITH A GOOGLE REVERSE IMAGE SEARCH. JUST UPLOAD YOUR IMAGE OR PASTE IN THE URL, AND GOOGLE WILL KICK BACK PAGES WHERE IT THINKS THE IMAGE IS BEING USED. YOU THEN JUST NEED TO SIFT THROUGH THE RESULTS TO MAKE SURE: YOUR IMAGE IS ACTUALLY ON THE PAGE THEY’RE NOT CREDITING YOU WITH A LINK YOU WANT A LINK FROM THIS WEBSITE IF ALL OF THE ABOVE IS TRUE, MAKE A NOTE OF THE PAGE IN A SPREADSHEET. 3. USE THE TRUST FORMULA YOU CAN ONLY CLAIM SO MANY BACK#LINKS FROM EXISTING IMAGES. AFTER THAT, YOU’LL NEED TO CREATE MORE IMAGES TO ATTRACT BACK#LINKS. THERE ARE SEVERAL WAYS YOU CAN DO THAT, BUT ONE TRIED AND TESTED FORMULA IS THE TRUST FORMULA. HERE’S THE PROCESS IN A NUTSHELL: TRENDING TOPIC RESEARCH AND ANALYSIS UNIQUE (UNUSUAL, OR UNEXPECTED) TAKEAWAY SIMPLE VISUAL TACTICAL PROMOTION FOR MORE INFORMATION, VISIT WWW.IIDM,WORLD #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

6 Touko 20222min

#searchenginemarketing #seo #strategy Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Hi, i’m cally, from THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. HERE ARE THREE STEPS TO MAKE #SEO UPDATES. 1. FIND YOUR #SEO SWEET SPOT BASED ON DATA; SET REALISTIC EXPECTATIONS You can target any keyword or phrase, but you face two primary challenges. The word may be too competitiveor NOT SEARCHED, which would offer little to no value for your business. Use a tool like semrush to better understand what keywords would be reasonable to pursue. 2. EXPLORE OTHER OPTIONS THAT SUPPORT #SEO KEYWORDS You need to strike a balance with page design, clarity, and #seo #strategy. You don’t want to ruin content with keyword stuffing. But there often are opportunities to naturally work in your primary keywords and close variations: ➢ Revise content headers(headlines) with relevant keywords and include h1 tags. ➢ Add captions with images. ➢ Add or update image alt text. ➢ Create internal links from other popular pages on your website. ➢ Add more text to thin pages that have few words. ➢ Pursue inbound links from other websites. 3. CREATE NEW CONTENT (AND REVISE IT OVER TIME) When you create new content based on your priority keywords, you have several advantages with an #seo marketing #strategy. An existing page may rank 20th for a keyword, but a new page may rank third. Work the keyword phrase into the #seo page title, content header, image, image alt text, etc. All sorts of keyword phrases can be triggered by the content you create. You may have a couple keywords in mind. But a few months later, analyze that page through semrush and you may see other keywords for which that page ranks well. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

5 Touko 20222min

#digitalmarketing #Business #AffiliateMarketing #AffiliateMarketing can be thought of as outsourced #Marketing, in which you’re hiring affiliates who are paid to bring you customers. if they drive visitors to your website, you don’t have to pay them. you only pay them if they convert visitors into customers. while you are trying to generate traffic as a marketer, the main goal is to increase the number of customers. if you generate a million visitors a month, but the visitors don’t equate to more leads or revenue, it’s almost useless. this is why the #AffiliateMarketing space is so popular, especially in the web hosting industry, where most of their #Business is from affiliates. hi i’m cally from the international institute of digital #Marketing. here’s how #AffiliateMarketing works: 1. affiliate is assigned a tracking url: this is to track which affiliates are driving your traffic. 2. affiliate markets your company: affiliates can promote your company through several different ways: paid traffic (like google ads), a youtube video of the product and link to it with the affiliate id, email blast, blog post, reviewing products, etc. the possibilities are endless. when you sign up affiliates, you should also limit how they can promote it. 3. customers or leads are acquired: this is when the visitor purchases the product or signs up. 4. affiliate receives a commission: when the affiliate drives you a customer or lead, you pay them out. advantages of #AffiliateMarketing there are a number of advantages to using #AffiliateMarketing, especially for startups: ● pay only for results. ● affiliates may be better at creating copy and reaching segments ● you know your cost per acquisition this will help you determine if you’re actually losing or making money. ● you almost never lose money drawbacks of #AffiliateMarketing there are also drawbacks: ● you don’t control the message ● lead quality may not be as good ● if mismanaged your traffic may come from an unreputable source. this could make your brand look bad. for more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

29 Huhti 20222min

: #Hashtag #Youtube #Socialmedia #Hashtags for #Youtube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. Hi, i’m cally, from the international institute of digital marketing. Here’s what you need to know about #Hashtags for #Youtube. #Youtube imposes rules for #Hashtags #Youtube makes it very clear that #Hashtags “… are not promises or guarantees for success.” It’s not enough just to add some #Hashtags to your video’s description or title. You must also be aware of #Youtube’s #Hashtag rules and community guidelines. The primary rule of #Youtube video #Hashtags is only to use #Hashtags related to your video’s topic. Follow #Youtube’s community guidelines Like other social media sites, #Youtube has community guidelines to protect its users. These guidelines apply to all of the content on its platform, including video #Hashtags. There are four main groups of policies: 1. Spam and deceptive practices 2. Sensitive content 3. Violent or dangerous content 4. Regulated goods Following these guidelines for #Hashtags will prevent your video from being removed and you from being kicked off the platform. #Hashtags may affect audience retention If someone watches a video from another content creator with the same #Hashtag, the viewer may click the #Hashtag and be directed away from that video. You may experience the same problem. A curious viewer might look for related content by clicking the #Hashtag attached to your video. This action lowers your audience retention. To combat this issue, use branded #Hashtags to ensure viewers find your content, and try to use related applicable #Hashtags across multiple videos, so yours continue to come up in results. You can’t own a #Hashtag Creating a #Hashtag doesn’t give you ownership. Yes, you can apply to trademark #Hashtags, but approval isn’t a given. Rules about trademarking #Hashtags vary from country to country, so check your jurisdiction. Even if you do trademark a #Hashtag, you can’t expect to have exclusive use of it. There’s nothing to stop other #Youtube creators from using #Hashtags you’ve created—even if they’re trademarked. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

28 Huhti 20222min

#content #advertising #marketing Great #content is a tremendous asset to any business. Using paid #content to promote your #content #marketing across search, display, and social media networks will allow you to capture a significant volume of otherwise unreached prospects and help them turn into customers. Hi, I’m Cally, from the International Institute of Digital #marketing. Here are five tips to make sure your paid #content promotion strategy is built for success. 1. Select the right #content to promote While all of the #content you create should be useful, informative, and interesting, this becomes especially true as you begin to invest #advertising dollars to generate #content visibility. Gated #content like free guides and white papers are great for this kind of promotion, as it provides a benefit that is valuable enough to get visitors to provide their contact information in exchange for your #content. 2. Select the right network for promotion You can create great #content specifically for a network, or you can choose a network and create relevant #content for it. Certain #content will resonate better with users on certain social media networks, so try to put yourself in the shoes of the user and think about what #content interests you based on what network you use. 3. Decide on useful measures of success (KPIs) Using great #content to drive direct response-form completions can be a powerful source of business leads. By working backwards you should be able to calculate exactly what each lead type is worth to you and how much you should be paying for a lead. KPIs don’t have to be limited to cost-per-lead, but should provide information about your #content #marketing ROI. 4. Create compelling ad copy A major factor in the overall effectiveness of your paid #advertising campaign is ad copy. Generally, the higher your click-through rate, the less you’ll pay for each click. Testing, retesting, and then testing again is an absolute must. Your ad copy should provide a clear message, a killer call-to-action, and a relevant, eye-catching image (if applicable). 5. Design your landing page with your KPIs in mind The landing page of a paid ad campaign is possibly the most important piece of your ad campaign and is too often the most neglected. No matter what the goal of your campaign is — e.g., leads, sales, phone calls, video views, etc. — your page should be optimized to drive that specific action. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Huhti 20222min