Talking Tactics25 Touko 2023

Talking Tactics [Trailer]

Hello higher ed!

Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring.

Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution.

Here’s the thing… true success in enrollment is a combination of consistent, focused, manageable efforts. And that is what this podcast is all about: Talking Tactics!

In this new Enrollify Network podcast hosted by me, we’ll devote episode to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps started, apps completed, deposits, engagement on email or social, tour registrations, video views, you name it.

The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money.

And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself.

Listen and follow Talking Tactics to learn from and celebrate your most creative and resourceful peers reaching enrollment success — one tactic at a time.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Ep. 75: Stop Marketing Amenities. Start Marketing Belonging

Students today aren’t just evaluating colleges based on rankings, programs, or amenities — they’re asking a much deeper question: Will I feel like I belong here? In this solo episode of Talking Tactic...

1 Kesä 25min

Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook

UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya Stevenson, Beth Krigler an...

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Ep. 73: How Social Intelligence Changes Higher Ed Marketing

Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams...

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Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems

What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven...

2 Huhti 32min

Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns

What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette U...

17 Maalis 32min

Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed

What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail re...

3 Maalis 30min

Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming

Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University abou...

17 Helmi 30min

Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works

Storytelling is having a moment.But most brands are still telling stories that sound exactly the same.On this episode of Talking Tactics, Safy sits down with John Gorman, founder of Saint Orange, to u...

3 Helmi 25min