#24 - Beca Alexander Founder and President of Socialyte: Starting An Influencer Management Agency, The World of Social Media and Content Creators, Building a Successful Digital Brand, Fraudulent Activity in the Industry, Sponsored Posts, Launching Product

#24 - Beca Alexander Founder and President of Socialyte: Starting An Influencer Management Agency, The World of Social Media and Content Creators, Building a Successful Digital Brand, Fraudulent Activity in the Industry, Sponsored Posts, Launching Product

Today I'm chatting with Beca Alexander, the Founder and President of Socialyte about the world of Influencers. Socialyte is one of the top Influencer Management agencies in the world. Beca was one of the OG influencer managers, as in, she was doing it before it was even a thing, so she’s very much on the pulse. Today, she does a deep dive into the world of social media, influencer management, and basically answers all the questions you may have about this industry.

She goes over what it takes to be a successful content creator and the importance of professionalism in this domain. We talk about understanding motivation and get into the concept of authenticity. Beca gives us her opinion on how to balance sponsored with non-sponsored posts. This episode is packed with information on how to thrive in this industry. Whether you’re a content creator or are just curious to learn more about how this industry works, this is an episode you shouldn’t miss.

To connect with Beca click HERE

To learn more about Socialyte click HERE

To connect with Siff click HERE

To learn more about Icing and Glitter click HERE.

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Ashley Mills & Mark Mullett, Founders of Obé Fitness: Pivoting From Hollywood to Fitness, Building A Fitness Brand From Scratch, Cultivating Community, and Challenges In Business

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Lindsay Ellingson, Supermodel and Co-Founder of Wander Beauty: Transitioning from Supermodel to Entrepreneur, Winning Allure Beauty Award, Advice for Entrepreneurs, How To De-puff Undereyes, and Travel Skincare Tips

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On today's episode I'm chatting with Lindsay Ellingson. Lindsay is a supermodel (and former VS Angel), and the co-founder of clean beauty line, Wander Beauty. Wander Beauty is all about streamlining m...

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Rachel Katzman, Founder of Cuvée Beauty: Building a Beauty Company, Tips for Entrepreneurs, Scaling a Business, Tricks for Healthy Hair, Champagne in Haircare, Productivity Hacks, and Tips for Working with a Significant Other

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#32 - On today's episode I'm chatting with Rachel Katzman, the founder of Cuvée Beauty, a champagne haircare line which transforms your hair. She also works with her husband, Stephen Pasterino on P.vo...

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#31 - Meagan Williamson, Pinterest Consultant and Industry Expert: Pinterest 101 for Beginners, Finding Keywords, Tripling Income Using Pinterest, Original Content vs. Re-Pin Ratio, Recycling Old Blog Content and Optimizing Images For Pinterest

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