(Francais) Entretien avec Nicolas Chabannes de C'est Qui le Patron", €0-120M in 2.5 years

(Francais) Entretien avec Nicolas Chabannes de C'est Qui le Patron", €0-120M in 2.5 years

L'entretien originale avec Nicolas Chabanne (episode 9) en francais.
C'est Qui Le Patron est une marque alimenaire multi-catégorielle qui était créée et est gérée par des consommateurs francais, afin de garantir des prix équitables aux agriculteurs et aux producteurs. Elle a été lancée il y a 3 ans sur l'un des marchés d'épiceries les plus traditionnels, les plus inflexibles, les plus difficiles à négocier et les plus coûteux d'Europe - d'après ma modeste expérience. Et pourtant, en seulement 2,5 ans, elle a révolutionné de nombreuses catégories d’épiceries en France, a généré un chiffre d’affaires de plus de 120 millions d’euros, dispose d’un portefeuille de plus de 30 produits et sont déjà achetés par 11 millions de ménages français. Et voici la chose: tout cela a été fait sans investissement dans la publicité traditionelle, sans force de vente et avec très peu de négociations traditionnelles avec les acheteurs de la Grande Distribution.
Cet entretien souhaite explorer les facteurs à l'origine de cette croissance incroyable.
L'interview est également disponible en anglais, voir episode 9 de Brand Growth Heroes

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