World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry, discuss what's worrying large Consumer...
12 Touko 201932min
Huel: How to drive growth in 3 insurgent brands, CEO James McMaster
James McMaster, CEO of insurgent brand Huel, describes his experience of driving transformational growth at 3 well-known global food brands. He talks about how mindset beats skill-set, the importance ...
10 Touko 201933min
Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories
Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (...
2 Touko 20193min
