Oatly: the Insurgent Brand on Everyone's Lips. The 5 levers the UK team pulled to drive the business's #transformationalgrowth

Oatly: the Insurgent Brand on Everyone's Lips. The 5 levers the UK team pulled to drive the business's #transformationalgrowth

The case study in Category transformation that is on everyone’s lips right now is Oatly.

But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category?

It’s only really in the past 5 years that something has changed massively, at least in the UK market.

In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M!

If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth…

#oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased

If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify

& SHARE it on your social media

Jaksot(122)

How to Get a Retail Buyer's Attention with Scott McCulloch, Founder of The Vegan Kind Supermarket

How to Get a Retail Buyer's Attention with Scott McCulloch, Founder of The Vegan Kind Supermarket

Scott McCulloch and his wife Karris started their vegan subscription box from the living room of their flat in 2013. Nine years later, The Vegan Kind Supermarket is a multi-million pound UK online veg...

4 Heinä 202249min

Why Your DTC Business Isn’t Working & How to Fix it!

Why Your DTC Business Isn’t Working & How to Fix it!

Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin. Serial founder and bestselling author Mike Stevens talks to Fiona about his new book 'The Direct-To-Consumer Playbook', and shares his learni...

18 Kesä 202254min

The Cheeky Panda is Changing How We Wipe

The Cheeky Panda is Changing How We Wipe

The Cheeky Panda is on a mission to transform the type of paper products we all use across Household, Beauty, and Baby products. By using surplus bamboo instead of trees as their raw material, The Che...

17 Touko 202239min

How to Build a £20M Multi-Channel Business in Just 18 Months: Wild Deodorant

How to Build a £20M Multi-Channel Business in Just 18 Months: Wild Deodorant

How do you build a £20M multi-channel business in just 18 months?Wild deodorant is the sustainable, natural deodorant that smells good and looks great, delivered straight to your door. Founded by chil...

25 Huhti 202246min

Seedlip: How To Be Disruptive.

Seedlip: How To Be Disruptive.

In the 'No & Low' alcohol category, Seedlip is arguably the original poster child of insurgent brands. Started on a garden table in 2016, it quickly became the world's No 1 distilled non-alcoholic bra...

5 Huhti 202257min

Strong Roots: How to Raise $55M Investment for a Minority Stake in your Business

Strong Roots: How to Raise $55M Investment for a Minority Stake in your Business

Sam Dennigan gives Fiona the latest news from Strong Roots HQ, explaining the backstory to their new TV ad; why they've sold a minority stake in the business to McCain Foods; and together Fiona & Sam ...

22 Maalis 202222min

Hunter & Gather: Serving your Tribe. Honestly.

Hunter & Gather: Serving your Tribe. Honestly.

Hunter and Gather is a cross-category food AND supplement brand that's already achieving a gross sales value of nearly £6 million pounds.In this episode, clever and passionate founders Amy Moring and ...

22 Helmi 202240min

TRIP CBD Drinks & Oils: Finding Calm in the Everyday Chaos

TRIP CBD Drinks & Oils: Finding Calm in the Everyday Chaos

TRIP is the UK's best-selling CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD infused canned drinks, as well as on their dink...

12 Tammi 202234min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-seuraava-potilas
rss-draivi
rss-sami-miettinen-neuvottelija
sivutuloja-ja-sijoituksia
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-paasipodi
rss-porssipodi