How to Think About Growth: Tenzing, The UK's Leading Natural Energy Drink
Brand Growth Heroes26 Tammi 2021

How to Think About Growth: Tenzing, The UK's Leading Natural Energy Drink

In 2016, Tenzing was the first Natural Energy drink to be launched on to the UK market, and for the past few years, it has been the LEADING Energy drink in terms of growth, and is (at time of recording) turning over between £5-6M in UK retail sales.

It's founder, Huib van Buckel has an illustrious career in Energy Drinks, including 8 years at Red Bull, where he was Head of Marketing for Holland, UK and Europe. So there is TONS we can learn from him.

In this video and audio episode you'll learn:

  • How Huib explored the market opportunity for his idea of a plant-based, naturally-sourced energy drink, with 60% less sugar.
  • How he came up with the name and the concept for Tenzing (circa 4.40 youtube)
  • What "Chipping away at Growth" means to Huib and why it works (circa 11.39)
  • Huib's philosphy on teams & managing people, and what it's like to work at Tenzing, where you can choose your own boss (circa 30mins)
  • Why Huib doesn't buy many of the marketing myths that are peddled by some of the big name Marketing gurus like Mark Ritson or Simon Sinek (39mins)

Youtube https://www.youtube.com/channel/UCkZzsoJx3-OtZ_zRViEG3CA
Brand Growth Heroes Website: https://www.brandgrowthheroes.com/

Jaksot(122)

Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan

Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan

This week, I am absolutely delighted to welcome Eoin Keenan, the founder of Goodrays, to the show. Goodrays is a UK functional beverage brand that is absolutely killing it in the challenger brand spac...

9 Joulu 202553min

Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell

Luxury, Science & Sisterhood: Inside SISTERLY with Co-Founder Jennifer O’Connell

If you’re anything like me, you’ve probably got a graveyard of supplements in a cupboard or under the sink, half-empty jars of vitamins that promised the world but now just gather dust. And when you d...

25 Marras 202547min

From £14M -> $100M: How TRIP is Building a Truly Global Brand

From £14M -> $100M: How TRIP is Building a Truly Global Brand

Today I’m absolutely thrilled to have Olivia Ferdi, CEO and co-founder of TRIP, join us once again on fhe show.Since her last appearance on Brand Growth Heroes, TRIP has skyrocketed from around £14 mi...

11 Marras 202545min

Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY

Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY

A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited. You can find...

28 Loka 202539min

Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"

Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"

YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.This episode is a recordin...

14 Loka 202554min

Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:

Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:

I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squa...

1 Loka 20251h 2min

Brand is Everything: Founder Kate Prince on Building Ancient+Brave

Brand is Everything: Founder Kate Prince on Building Ancient+Brave

Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get fou...

24 Syys 202556min

Founders: Should YOU be CEO? Are You Sure?

Founders: Should YOU be CEO? Are You Sure?

Founder-led doesn’t HAVE to mean being founder-run.What does it really take to step away from the founder grind and still stay true to your business?In this 5-minute short, Stu Macdonald, founder of M...

19 Syys 20257min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rahapuhetta
hyva-paha-johtaminen
rss-karon-grilli
oppimisen-psykologia
sijoituspodi
lakicast
rss-bisnesta-bebeja
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-porssipodi