How to win in Consumer Packaged Goods...without Competing

How to win in Consumer Packaged Goods...without Competing

Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts.

A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.

I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy or how to compete in uncontested market spaces, and you can find it here.

Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here

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Founders: Should YOU be CEO? Are You Sure?

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From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

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Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

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Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage

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How Tonic Health Built a Team to Scale

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How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!

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