Brand Growth Heroes1 Huhti 2023

How Perfect Ted Grew From £0-5M in Just 18 months

Perfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm.

Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all five dragons on Dragon's Den.

What's more, they've accomplished this by successfully taking a niche ingredient that they are passionate about into the mass market.

Make sure you get the latest from Brand GrowthHeroes -> Click the follow or ... dropdown button beside Brand Growth Heroes on your podcast app now! You can also follow Brand Growth Heroes here on Instagram, Tiktok and Linkedin.

In this episode, Marissa and Teddie chat with Fiona about their journey to success. They discuss the biggest mistakes they've made, how they struggled with positioning their brand and the role of matcha, and how they ultimately hit on the winning solution through their work on The Growth Strategy Programme. They emphasize the importance of focusing on product benefits rather than just ingredients and reveal the advice they would give to any founders preparing for a pitch to investors, buyers or Dragons!

The duo also share their experience on Dragon's Den and how it was by far the biggest risk they've taken to date. They talk about the impact the show has had on their sales, and the personal investment necessary to grow their business. Additionally, they discuss the benefits of having a strong multi-channel customer base and reveal how they secured their first Michelin star listing.

Finally, Marisa and Teddie answer the question everyone wants to know: what it's like to have Dragon and serial entrepreneur Steven Bartlett as a mentor!!

Tune in to hear their inspiring story and valuable insights into building a successful brand.

Become part of the Brand Growth Heroes community!
Sign up here for news and information on Brand Growth Heroes Accelerator Programme
Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com
See how Fiona can help develop your commercial and marketing teams internally: Fiona Fitz Consulting

Perfect Ted Instagram
Perfect Ted Tiktok
Perfect Ted website
Teddie Linkedin
Marisa Linkedin

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(132)

Aduna Superfoods: Building The Supplements Category 3.0

Many of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when consumers don’t yet understand the ingredient, retailers don...

2 Syys 41min

How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years

In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet wa...

18 Elo 48min

How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)

How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation w...

5 Elo 32min

Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson

How should co-founders divide equity - and what happens to those shares if one person leaves?In Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson, we unpack the ownership d...

21 Heinä 29min

Here We Flo | Building a £10M Period Care Challenger Brand

Tampons in an Ice Cream TubIn this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo, the organic, sustainable period care brand turning one of the...

7 Heinä 39min

Why TrueStart Coffee Chooses Profitable Growth Over Scale | Founder Helena Hills

We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applic...

23 Kesä 37min

AF Drinks | How to Scale a Non Alc Challenger Brand in the USA

Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting: In f...

9 Kesä 50min

Mother Root's £16M Secret Growth Equation | Bethan Higson & Alice Gallsworthy

In this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK’s number one non-alcoholic spirit brand in ter...

26 Touko 35min