Nurture Brands: Co-conquering your Costs with Other Brands. Ben Arbib.
Brand Growth Heroes22 Touko 2023

Nurture Brands: Co-conquering your Costs with Other Brands. Ben Arbib.

As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours?

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin

I certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result, I created a shared field sales team with Innocent France for the French market, and it was certainly something worth doing for the period of time it worked for both businesses.

I wanted to explore what this looks like today, so in this next episode, I talk to Ben Arib, founder of Rebel Kitchen, and more recently Nurture Brands, a cohort of eight better-for-you brands - Rebel Kitchen & Myracle Kitchen, Primal Pantry, Doisy & Dam, Emily, Jax Coco, Indie Ba - that share the same platform (and equity) in order to mutualize a lot of their costs.

Ben explains how the Nurture Brands' shared model works, why he started it, and all the economics behind it.

So that you don't miss the leaders of your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...)

Become part of the Brand Growth Heroes community!
Sign up here for news and information on Brand Growth Heroes Accelerator Programme
Email Fiona for a 1-1 session: fiona@fionafitzconsulting.com
See how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting


Jaksot(123)

Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier!Over the past few years, I’ve become increasingly frustrated at j...

28 Touko 20258min

Matcha Millions: How Perfect Ted has scaled to £30+ Million

Matcha Millions: How Perfect Ted has scaled to £30+ Million

If you’ve ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends fr...

21 Touko 202541min

Co-founder of Wild Deo Freddy Ward on Success

Co-founder of Wild Deo Freddy Ward on Success

What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the lea...

14 Touko 20255min

Why Multi-Million Pound Supplements Brand Tonic Health is Leading with CONTENT

Why Multi-Million Pound Supplements Brand Tonic Health is Leading with CONTENT

What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience?In this latest episode of Brand Growth Heroes, Fiona Fitz...

7 Touko 202551min

David Lester, Co-founder of Olipop on Why Founders Must Convince People To Do Unreasonable Sh1t!

David Lester, Co-founder of Olipop on Why Founders Must Convince People To Do Unreasonable Sh1t!

David Lester, Olipop On Why Founders Must Convince People To Do Unreasonable Sh1t! Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right pe...

1 Touko 20258min

The Secret Ingredient in Bold Bean Co.'s Category Defining Growth

The Secret Ingredient in Bold Bean Co.'s Category Defining Growth

Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a m...

29 Huhti 202547min

Joanna Jensen, Founder Child's Farm On Why Staff is THE Hardest Thing You Will Do

Joanna Jensen, Founder Child's Farm On Why Staff is THE Hardest Thing You Will Do

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles ...

15 Huhti 20256min

The Exit Playbook: Secrets to Selling your Brand (from a CPG Investment Banker)

The Exit Playbook: Secrets to Selling your Brand (from a CPG Investment Banker)

If you're the founder of a scaling brand, you've likely thought about selling your business. But when should you start preparing, and how do you find the right buyer?In this episode, we discuss merger...

9 Huhti 202548min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-doulapodi
rss-sami-miettinen-neuvottelija
juristipodi
rss-lahtijat
rss-paasipodi
rss-sisalto-kuntoon
pomojen-suusta
yrittaja
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-tarkeista-asioista-2