Ep66 How COOK Grew to £130M With NO External Investment

Ep66 How COOK Grew to £130M With NO External Investment

COOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers!

Founder Ed Perry tells me how he has managed to keep the business 100% privately owned, how their passion for creating a great company culture plays a central role in what they do, and how- to achieve their mission- they still cook using the same ingredients and techniques that a good cook would use at home in order

Here are the top 5 things you'll learn :

  1. COOK started with just 1 store in 2006, and now has over 1600 employees and a turnover of £130M...yet is still 100% privately owned!
  2. How COOK's core brand promise is the driving force behind their success
  3. How the company's RAW TALENT program strives to help people rebuild their lives and contribute positively to society
  4. Why Ed advises believes you have to measure your company culture
  5. How building a business for the long term can give you the freedom to make decisions that can lead to better outcomes for society as a whole


A favour! Could you #Payitforward?
I really hope that you enjoyed this episode & that it has helped you in some way!
If so, would you take 3 mins to click FOLLOW on your podcast app, as well as leave a review?
This small gift from you has a big impact on me ... and on MY business.
Thank you 🙏

Don't miss your favourite brands talk about how they grew their inspirational businesses!
Click the Follow button beside Brand Growth Heroes on your podcast app

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin

Become part of the Brand Growth Heroes community!
Sign up here for news and information on Brand Growth Heroes Accelerator Programme

Jaksot(123)

Founders: Should YOU be CEO? Are You Sure?

Founders: Should YOU be CEO? Are You Sure?

Founder-led doesn’t HAVE to mean being founder-run.What does it really take to step away from the founder grind and still stay true to your business?In this 5-minute short, Stu Macdonald, founder of M...

19 Syys 20257min

Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

Most Downloaded Episodes: Seedlip Founder on How to Be Disruptive

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!Fr...

10 Syys 20251h 6min

From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut Butter

We loved chatting to Stu....and you're going to love learning from this GOLD taken from our recent episode:  What happens when a founder steps back from doing everything and instead builds a team that...

3 Syys 20259min

Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-b...

28 Elo 202538min

Bold Bean Co's Model: Remote First & Big Culture Vibes

Bold Bean Co's Model: Remote First & Big Culture Vibes

Bold Bean Co is doing team and culture differently.In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK an...

22 Elo 20254min

Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage

Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage

This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the abs...

14 Elo 202548min

How Tonic Health Built a Team to Scale

How Tonic Health Built a Team to Scale

From Solo Hustle to Remote Rocketship: How Tonic Health Built a Team to ScaleIn this 5-minute power-packed short, handpicked by MKJ Ignite, we hear how Sunna Van Kampen, founder of Tonic Health scaled...

6 Elo 20255min

How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!

How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!

Bio & Me is one of the UK’s fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a bran...

29 Heinä 202548min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
herrasmieshakkerit
rss-lahtijat
rahapuhetta
rss-tarkeista-asioista-2
rss-sami-miettinen-neuvottelija
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-doulapodi
rss-bisnesta-bebeja
rss-sisalto-kuntoon
kultaiset-hoitajat
rss-uppoava-vn-laiva
rss-bisneksen-pehmea-puoli