Natasha Kufa On The 10% Rule: Small Changes, Big Results

Heart health is serious business. Serious as a heart attack, as the saying goes, given that currently 1 out of every 3 people in America die from cardiovascular disease (CVD) – our #1 killer. According to the American College of Cardiology, CVD currently accounts for approximately 800,000 deaths in US. Among Americans, an average of one person dies from CVD every 40 seconds. Right now more than 90 million Americans carry a diagnosis of CVD. And over 45% of non-Hispanic blacks in the United States live with heart disease. But this isn't just an American problem. On a global level, CVD is the single largest cause of death in developed countries and accounts for 31% of all mortalities. If you take a moment to ponder these staggering statistics, you quickly realize just how vast the epidemic of heart disease has become. And yet there is hope. Because this disease that's debilitating and killing millions annually is entirely avoidable. It's completely preventable. And it's even reversible. The solution begins with personal responsibility. It's about what you put in your mouth. It encapsulates your lifestyle choices. And it extends to erecting systemic changes in our health care model to prioritize prevention over symptomatic treatment. To walk us through these important issues I sat down with former American College of Cardiology president Kim Williams, M.D. — one of the most inspiring, intelligent and pioneering leaders in the growing movement to modernize how we think about, treat, avoid, and prevent our most onerous threat to human health. A graduate of the University of Chicago and the Pritzker School of Medicine, Dr. Williams currently serves as Chief of the Division of Cardiology at Rush University Medical Center, and is board certified in Internal Medicine, Cardiovascular Diseases, Nuclear Medicine, Nuclear Cardiology and Cardiovascular Computed Tomography. In addition to his tenure as President of the American College of Cardiology (2015-16), Dr. Williams has also served as the President of the American Society of Nuclear Cardiology and Chairman of the Board of the Association of Black Cardiologists. Tangential fun fact? Dr. Williams was also a teen chess champion before becoming Illinois' No. 3 singles tennis player at 15 years old with no previous background in the sport. Faced with a choice between pursuing professional tennis or medicine, he chose medicine. Back in 2003, Dr. Williams became concerned that his LDL cholesterol — the kind associated with an increased risk of heart disease — was too high. After some research into the positive benefits of adopting a plant-based diet, he decided to give it a shot. It worked, bringing his LDL down to normal levels. He then began prescribing his nutritional protocol to his patients. That worked too. Then an interesting thing happened. Dr. Williams became president of the American College of Cardiology, a 49,000-member medical society that is the professional home base for the entire cardiology profession. This gave him a broad platform of authority to advance awareness and the legitimacy of a plant-based diet as both a treatment and preventive protocol for heart disease. Today we unpack his story and probe the science, economics and politics behind nutrition and cardiovascular health on the road to avoiding, combating and ultimately overcoming America's #1 killer. Peace + Plants, Rich

6 Marras 20171h 34min

The word authenticity has been so co-opted and commodified, it's now almost impossible to use it without sounding hacky. But the sentiment behind the word remains beautiful. To me it means living honestly and with integrity. It means the courage and self-confidence to be open and vulnerable. It's what it means to live, breathe and move in alignment with your truest, highest self. I do my best to live authentically. I strive to inject this sensibility into the content I create. And it’s a consistent theme of this podcast. Intellectually we understand the importance of living authentically. However, we all find ourselves — myself included — nonetheless projecting a version of ourselves onto the world. Not the raw truth but an edited impression of who we are and what we want others to see; a facsimile of identity, custom tailored to suit the expectations of our social environment. In other words, we all wear masks. We can characterize this behavior as dishonest. But it’s also just human. We're all guilty to a certain degree. We do it because we’re afraid. Because we’re insecure. And because honesty and vulnerability are terrifying. If people really knew me, I would be unlovable. The impulse to hide our fears and flaws is normal. Not only is it easier to don a facade, it's how we've been conditioned to behave for as long as we can remember. But when we inhabit the role we've been socially programmed to play at the cost our truest selves, we disconnect from both intimacy and ourselves, undercutting our ability to connect with others and inhabit the best of who we are are and what we have to offer. As counter-intuitive as it may sound, the more we can summon the courage to shed our masks – masks we have been wearing for so long and so persistently were not even consciously aware of them – in exchange for being open, honest, and vulnerable, the more integrated, whole, secure, confident, and ultimately authentic we ultimately become. It's scary. But overcoming this fear is the first step to truly blazing a path to becoming a fully integrated human. It's the journey to becoming whole. At peace with yourself. Empowered. Self-actualized. And ultimately, free. This is the subject of today’s conversation. To shepard us through it is my friend Lewis Howes, host of the very popular School of Greatness Podcast, NY Times bestselling author of The School of Greatness*, and the man behind a brand new book hitting stores this week entitled The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives*. A former professional football player and USA team handball Olympic hopeful who bottomed out before blossoming into a successful online entrepreneur, Lewis defies the stereotype that typically accompanies most successful alpha males. Enjoy! Rich

30 Loka 20171h 53min

We all want to be happy. But what exactly is happiness? Can it be cultivated? And if so, how? Somewhere along the way, you've likely heard of something called the Blue Zones — a term coined by this week's guest in reference to five hidden slivers of the world that boast the highest per capita populations of centenarians – people who thrive to 100 and beyond. Unlikely locales where people not live inordinately long, Places where people forgot to die. Interestingly, in addition to outliving their fellow western world equals, the Blue Zoners also seemed resoundingly happier. Dan Buettner wanted to know more. So he shifted focus from longevity and zeroed in on the elusive, ever-so-slippery nature of happiness itself. Deploying his expertise and that of others, he used hard science to better define the emotional state we seek most. He scoured the planet in search of the cultures that most exemplify happiness. He examined the internal and external factors that most promote happiness. And he extrapolated the key lessons that can be best applied for us to all ultimately live better and more fulfilled. The result of Dan's quest is the subject of today's conversation. It's also the the cover story of this month’s issue of National Geographic, the topic he explored all last week on the TODAY Show and the focus of his new Amazon #1 bestselling book, The Blue Zones of Happiness: Lessons from the World's Happiest People*. (full podcast on YouTube!) A true renaissance man, Dan is a National Geographic Fellow, a world adventurer with 3 endurance cycling world records to his name, a longevity expert, and a NY Times Bestselling author who has appeared on Oprah twice, as well as CNN, David Letterman, Good Morning America, Primetime Live, and the Today Show. He has delivered more than 500 keynotes over the last 10 years, including speeches for Bill Clinton’s Health Matters Initiative, Google Zeitgeist, and TEDMED. His TED Talk “How to live to be 100+” has been viewed over 3 million times. Long-time listeners will remember well our initial conversation. RRP 139 (April 2015) explored Dan’s fascinating, adventurous backstory and what he learned studying centenarians. This conversation picks up where that one left off to delve deep into the very nature of happiness. It's about the three pillars that compose it. And the extent to which your environment and lifestyle choices impact your ability to exude and maintain it. It’s a conversation about what you can do to design your surroundings to stack the deck in favor of happiness. And it’s an exchange about the impact of Dan’s work on fundamentally improving health and happiness in cities and municipalities across the United States. But ultimately, this is a powerful primer on how to cultivate greater awareness around the choices we all make daily around food, lifestyle habits, and the quality of our physical and interpersonal environments. And it's about how improving these choices can lead to the one thing we all seek – true, lasting happiness. Enjoy! Rich

23 Loka 20171h 48min

Welcome to another Ask Me Anything in-between-isode edition of the podcast with yours truly. Recorded live during our Plantpower Ireland retreat this past July, this is a dynamic discussion that covers a wide-range of topics. Subjects covered include: * how my approach to training, racing and nutrition has evolved over the years; * my approach to racing Ötillö (this was recorded prior to that event); * good pain v. bad pain – i.e., distinguishing laziness from the need to rest; * my role models & influences; and * thoughts on meditation, spirituality & service. In addition, I was asked how Julie and I work together as a team — balancing our similarities and differences. Plus Julie sheds some light on her interesting backstory. I sincerely hope you enjoy the listen. Peace + Plants, Rich

20 Loka 20172h 18min

When it comes to food, we've been led to believe that healthy and delicious are mutually exclusive. When it comes to eating plant-based, forget about it. Most people can't imagine their palate can possibly be sated without animal products. I've worked hard to bust this myth. But I'm no chef. Good thing today's guest is. But Rocco DiSpirito is no ordinary chef. A James Beard award-winning culinary wizard, this guy is a straight up food genius. Named Food & Wine magazineʼs Best New Chef, People magazineʼs Sexiest Chef and the first chef to appear on Gourmet magazineʼs cover as Americaʼs Most Exciting Young Chef, Rocco is the author of 13 books (5 of which were NY Times bestsellers) who lorded over 3-Star restaurant Union Pacific, a New York City culinary landmark for many years (The New York Times deemed his dishes “pure genius”). Rocco skyrocketed to mainstream fame starring in a countless array of food and celebrity chef television shows, including NBC's The Restaurant, ABC’s Extreme Weight Loss, Bravo's Top Chef and Rocco’s Dinner Party, Restaurant Divided on Food Network — and even Dancing With The Stars. But it hasn't been all roses. Along the way, Rocco faced much adversity. He's battled detractors. And eventually his fast-paced, rich food-laden life caught up with him. By 38, Rocco had become seriously ill, boasting the metabolic rate of a 64-year old with an extra 40 pounds around the mid-section. His doctor told him he had no choice but to go on a battery of medications. But Rocco declined, setting his focus on healing himself with healthier food and physical exercise. It's a path that forever altered his career and indeed his life — a re-imagination of great tasting food in service to well-being; to physical exercise and the world of triathlon; and more recently to exploring the healing benefits of a plant-based diet and the challenge of creating tantalizing recipes without meat and dairy. Ultimately, Rocco walked away from the cloistered sub-culture of New York City haute cuisine. It's a move that puzzled the restaurant world, but Rocco was committed to leveraging his prodigious kitchen talents to help others achieve the vital wellness he now enjoys. Instead of opening up another bistro, he started coaching people. He launched an all-natural food product line. He founded a meal delivery service called The Pound A Day Diet. And he spends his free-time as an Ambassador for HealthCorps, visiting schools across the country performing cooking demonstrations and encouraging thousands of youth to build healthier habits. Indeed, it's a laudable mission to prove that healthy and delicious can indeed coexist. Rocco's more recent embrace of plant-based cuisine is what piqued my interest in sitting down with him. It's also the thrust of his brand new cookbook, Rocco's Healthy & Delicious: More than 200 (Mostly) Plant-Based Recipes for Everyday Life* hitting bookstores everywhere October 17. I love a good character arc. Charismatic and engaging, Rocco delivers in this super fun conversation with one of the world's greatest chefs. Enjoy! Rich

16 Loka 20171h 46min

We tend to think of mushrooms as a pizza topping. Something we toss in a salad. Or a psychedelic to alter consciousness. But that's pretty much where the inquiry ends. However, mushrooms are so much more. In fact, they comprise an entire kingdom. Invisibly surrounding us, they underpin the very foundation of our ecology, impacting us in ways far beyond our appreciation. It may surprise you to learn that mushrooms account for an astonishing 25% of the Earth's total biomass. 92% of all plants are dependent upon mushrooms for their survival. 40% of all pharmaceuticals contain some form of mushroom. And, quite incredibly, 85% of human RNA and 50% of human DNA is shared with fungi. Mushrooms are also woefully under-appreciated when it comes to promoting health, fighting illness, buttressing longevity, enhancing memory and even boosting libido. Indeed, when properly understood and utilized, mushrooms hold the capacity to change your life in an immediate, powerful, and exponentially beneficial manner. To walk us through the magical and mysterious world of mushrooms, I sat down with my long-time friend Tero Isokauppila, the original fun-guy himself. (behind the scenes of my podcast with Tero) A life-long student of nutrition and expert on natural health hailing from Finland, Tero is the co-founder, president and marketing director of Four Sigmatic, the company behind a wide variety of very popular (and globally available) medicinal mushroom coffees, hot cacaos and elixir products that has successfully begun to introduce the health-promoting benefits of mushrooms to the mainstream. I’m not talking about mind-bending psychedelics. And I’m not talking about garden variety portobellos or even gourmet truffles. I’m talking about adaptogenic, superfood varieties most people have never previously heard of or know little to nothing about. I'm talking about less-understood immunity, longevity, and energy boosting fungi like reishi, chaga, lion’s mane, and my all-time favorite, cordyceps. Tero has been a featured speaker at events like Summit Series and Wanderlust, was chosen as one of the world's Top 50 Food Activists by the Academy of Culinary Nutrition and both he and the work of Four Sigmatic have been profiled everywhere, including Vogue, Time, Forbes, W Magazine, Harper's Bazaar, BuzzFeed, Bon Appétit, Goop, Well+Good, and MindBodyGreen. In addition, Tero is also the author of Healing Mushrooms: A Practical and Culinary Guide to Using Adaptogenic Mushrooms For Whole Body Health*, which hits bookstores everywhere Oct. 10. If today's conversation sparks deeper interest, I highly suggest picking it up. Not only is it highly instructive, it include 50+ recipes sure to expand your culinary horizon. This is a phenomenal conversation that tracks Tero's unique path from a kid foraging mushrooms in a 13th generation Finnish farming family to the entrepreneurial success he is today. It’s also fascinating deep dive into this mysterious mushroom kingdom and how these fungi can support human health. More specifically, we get granular on the individual adaptogenic properties of the most prominent superfood varieties and how incorporating them into your daily routine can take your health, longevity and performance to the next level. Enjoy! Rich

9 Loka 20171h 52min

Man is a microcosm of the macrocosm. The nature that exists outside of us also lives within us. Separation is an illusion. Indeed, we are all intrinsically connected — to each other and the world that surrounds us. Embracing this fundamental truth lies at the core of ultimate well-being. Because true health doesn't stop at the kale salad — it requires fidelity to our natural rhythms and a comprehensive, holistic devotion to bettering and balancing not just our physical bodies, but our mental, emotional, and spiritual selves as well. Returning to the podcast to walk us through this powerful law of nature is Colin Hudon. A gifted healer, physician of Traditional Chinese Medicine and Taoist Arts, Colin is also an herbalist, acupuncturist, tea master, and founder of Living Tea, an enterprise that finds Colin traveling across China, Taiwan, and Malaysia multiple times a year to source and import the finest and rarest old-growth teas and teaware in the world, sharing his expertise and wares in group tea ceremonies, with an eye on opening a tea house in Colorado in 2018. On point and remarkably instructive, this episode is lifted from Colin's open dissertation conducted during our Plantpower Ireland retreat this past July. Most of us live lost in our heads. A predisposition that leaves us disconnected from ourselves, others, and the world. This is about transcending our addiction to thought and information, and how to leverage mindfulness and awareness to live healthier and more fully actualized. Colin also delivers an amazing primer on what we can glean from Traditional Chinese methods of medicine and healing. A perspective that begins with embracing seasonal rhythms to live in better alignment with the laws of nature. In addition, it's also about tea. How tea, and the traditional ceremony around its enjoyment can serve as a powerful, moving meditation — an expression of living art that soothes the soul and enhances vitality. In anticipation of this episode, Colin was cool enough to create a special offer for listeners to purchase his amazing Living Tea (the only tea I drink) at reduced prices, including an awesome new subscription service called Tea Club, which takes the guesswork out of differentiating his exotic teas. When you sign up, Colin will send you the best seasonably appropriate, rare, old-growth teas (3-4 teas per season) quarterly, plus a bundle of extras, including information on the tea’s origin, optimal brewing techniques and Chinese medical philosophy on how to live a healthy, longevity focused life, including food suggestions and more. When you add the promo code RICHROLL at checkout listeners will get 12% off on your first season. In addition, if you follow Colin on Instagram (@livingtea) and click through the link in his bio to purchase you will also get 15% off on everything he has in stock. To learn more go to livingtea.net and click on Tea Club and sign up for his newsletter to be first in on future offerings and rebates. And should you happen to find yourself in the Denver area, I highly suggest you schedule a tea ceremony with Colin — as someone who has sat for tea with Colin many times, I can tell you it's a transcendent experience. This is not an ad: I do not have any financial or professional association with Colin... Enjoy! Rich

5 Loka 20172h 4min

Maybe you love your job. Perhaps you don't. Either way, there's wisdom in cultivating a side hustle — not a second job, but a self-styled income-generating project you cultivate in your free time. Why do I need this? Ask Choose Yourself! author (and podcast guest) James Altucher and he'll wax rhapsodic about the precarious nature of conventional career paths and the misplaced trust we invest in their long-term security. Invest in ownership. For some, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For most, however, this is a terrifying prospect. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves. But Chris Guillebeau contends it's not an either or scenario. Not only can you have both, you should. As traditional career trajectories give way to the rise of our freelance economy, it's wise to diversify your income stream. But creating something on the side entirely your own isn't just about extra cash. And it's not really about becoming an entrepreneur (because most people aren't). It's also about cultivating purpose. It's about elevating your sense of direction. And imbuing your path with greater personal meaning. A master of unconventional, purposeful living, Chris is a widely acclaimed author, blogger, entrepreneur and modern-day adventurer. Ripe with wanderlust after a 4-year stint as a NGO volunteer executive in West Africa, he embarked on a multi-year quest to travel to every country in the world, all 193, before his 35th birthday. Along the way, Chris began sharing his adventures on a newly hatched blog. What began as a rather ignored and somewhat turgid travelogue soon morphed into The Art of Non-Conformity, a globally revered portal that chronicles Chris' personal experiences and the wisdom of a dynamic multitude of unconventional people overcoming conventional social mores around work, life and travel to achieve personal goals and greater life satisfaction outside traditional paradigms. Enjoy! Rich

2 Loka 20171h 17min