Bruce Friedrich On The Meatless Meat Moonshot
The Rich Roll Podcast26 Heinä 2021

Bruce Friedrich On The Meatless Meat Moonshot

Imagine a day when alternative protein is no longer alternative. Welcome to the moonshot for meatless meat. When it comes to meat, the news is both good and bad. On the one hand, alternative protein innovation is at an all-time high, with ever more options stocked at grocery stores across the country. However, despite the cultural ascension and mainstreaming of all things vegan & plant-based, the unfortunate reality is that globally, meat consumption is actually the highest it’s ever been. And according to the UN, global meat production is projected to double by 2050. So what gives? To address this conundrum and bring us up to speed on the cultivated and plant-based meat state of affairs, I’m once again joined by my friend & resident expert on all things meatless meat, Bruce Friedrich—returning for his third appearance on the show (catch RRP 286 & 402 if you missed them). Graduating magna cum laude from Georgetown Law with additional graduate degrees from Johns Hopkins and the London School of Economics, Bruce is the founder & president of The Good Food Institute, an international non-profit focused on facilitating the reimagination of meat production. He is also a TED Fellow, a Y Combinator alumnus, and a popular food innovation speaker at places like Harvard, Yale, Princeton, Stanford, and MIT. Bruce has been profiled in The New York Times and many other prominent outlets and has penned op-eds for The Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. Today we pick up where we left off almost three years ago to assess the current state of the union on all things alternative protein. We discuss advances in both plant-based and cultivated meat. We review how the latest technological breakthroughs in fermentation, 3D printing and funghi (or mycoprotein) harvesting are changing the game. And we cover the political and regulatory landscape that frames the alternative protein movement—and the policy changes we need to realize a better food system for all. In addition we discuss the many problems solved by a global pivot to alternative proteins—including zoonotic disease, greenhouse gas emissions, resource reduction, and animal suffering. Overall, this is an optimistic forecast of food system innovation—how technology, urgency, and popular demand are rapidly converging to create healthy, sustainable, and compassionate solutions to help solve our current food, health, and environmental crises. To read more click here. You can also watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. As you will soon discover, Bruce is super smart. This episode is our smartest yet. Enjoy! Peace + Plants, Rich

Jaksot(958)

Big Wave Legend Garrett McNamara On Chasing 100ft+ Waves

Big Wave Legend Garrett McNamara On Chasing 100ft+ Waves

Meet legendary big wave king Garrett McNamara. Garrett is an internationally recognized big wave surfer who commanded global attention by surfing one of the world’s largest waves in Nazaré, Portugal, and popularizing Nazaré’s now famous surf break. He has also accomplished a myriad of other absolutely insane surfing feats like surfing waves generated by a 300ft glacier in Alaska, giant barrels breaking on shallow, jagged reefs, and on massive, open ocean hurricane swells. We dive into Garrett’s background—how he began surfing, his 100-foot wave quest, and the docu-series that captured it all. As an added bonus, Garrett’s wife Nicole—absolutely his partner in all things—joins the conversation at the end to enlighten us on the manifestation spiritual practice she and Garrett utilize to guide their decision-making and execute their goals. Garrett is he’s quite a character, truly one of a kind. My exchange with him and Nicole is one I won’t soon forget. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: BetterHelp: BetterHelp.com/richroll Indeed: Indeed.com/RICHROLL Whoop: WHOOP.com  LMNT: drinkLMNT.com/RICHROLL Athletic Greens: https://www.athleticgreens.com/richroll Peace + Plants, Rich

6 Helmi 20232h 26min

How To Live An Ethical Life With Moral Philosopher Peter Singer

How To Live An Ethical Life With Moral Philosopher Peter Singer

Today’s guest has dedicated his life to answering these questions with actionable, sustainable solutions. Meet the world’s most influential living philosopher, Peter Singer. The grandfather of both the modern animal rights and effective altruism movements, Peter is a Professor of Bioethics at Princeton and a Laureate Professor at the University of Melbourne, who has published several books on our moral responsibility to alleviate suffering. Since its original publication in 1975, his groundbreaking work "Animal Liberation" has awakened millions of people to the existence of speciesism—our systematic disregard of nonhuman animals—inspiring a worldwide movement to transform our attitudes to animals and eliminate the cruelty we inflict on them. His book "The Life You Can Save" and the nonprofit organization of the same name focus on how we should respond to extreme poverty and how doing good for others can bring fulfillment to your own life. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Athletic Greens: https://www.athleticgreens.com/richroll Squarespace: Squarespace.com/RichRoll  InsideTracker:  insidetracker.com/RichRoll Voicing Change II: richroll.com/voicingchangeII Peace + Plants, Rich

30 Tammi 20231h 48min

Steven Pressfield: Battle Resistance, Master Your Craft, & Pursue Your Calling

Steven Pressfield: Battle Resistance, Master Your Craft, & Pursue Your Calling

Here to wax poetic on all things creativity, battling resistance, and answering your calling is wise master of the creative process Steven Pressfield, returning for his second appearance on the show (his first being episode #584). Steven is a prolific writer and thinker known for his profound insights into the creative process and the psychology of success. He has over 20 books to his name, and his works The War of Art, Do The Work, and Turning Pro have inspired and motivated millions of readers worldwide to embrace their creative compulsions and pursue their dreams with conviction and determination. Packed with actionable advice to inform your creative process, I have no doubt that Steven’s words will serve you no matter where you are on your creative journey. Show notes + MORE Watch on YouTube Newsletter Sign-Up Peace + Plants, Rich

26 Tammi 20232h

Chef Babette: Fit at 72, Self-Love & Life Transformation Through Food

Chef Babette: Fit at 72, Self-Love & Life Transformation Through Food

A force of nature, Chef Babette is the chef and owner of Stuff I Eat, a plant-based restaurant in Inglewood, California. After weathering an extremely challenging childhood, years addicted to drugs and processed foods, and suffering from a myriad of health issues, Babette managed to get clean and transform her life wholesale. From going plant-based in her 40’s, to starting a restaurant in her 50’s despite no experience, to becoming the very model of fit and radiant at 72 years young, Babette is a living testament to all late bloomers that it’s never too late to change. This conversation is about all that and more. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: House of Macadamias: https://www.houseofmacadamias.com/ Salomon: https://www.salomon.com/richroll Athletic Greens: https://www.athleticgreens.com/richroll Express VPN: https://www.expressvpn.com/RICHROLL Voicing Change II: bit.ly/voicingchangeII Peace + Plants, Rich

23 Tammi 20231h 45min

Rick Rubin: Modern Master Of The Creative Act

Rick Rubin: Modern Master Of The Creative Act

An absolute icon of modern music whose influence on culture has been nothing short of titanic, Rick Rubin is one of the greatest music producers of all time, noted for his unique—and some might say counter-intuitive—way in which he is able to help manifest the absolute best in every artist he works with. But lesser appreciated is Rick’s spiritual approach to artistry, explored in his newly released and completely transformative book, The Creative Act, which is all about cultivating the innate creativity that dwells within all of us. But more than that, creativity is a way of moving through the world. Enjoy. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Seed: seed.com/RICHROLL Calm: calm.com/richroll Momentous: LiveMomentous.com/richroll Squarespace: Squarespace.com/RichRoll  Thesis: takethesis.com/RICHROLL Peace + Plants, Rich

16 Tammi 20231h 35min

Coach of The Norwegian Train: Olav Aleksander Bu On The Science of Elite Performance

Coach of The Norwegian Train: Olav Aleksander Bu On The Science of Elite Performance

The co-founder of the companies Santara tech and Entalpi, Olav is a sports scientist and elite coach who helped to devise a protocol of testing and performance optimization, grounded in the scientific method, that is achieving undisputable real-world results as evidenced by the Olympic gold medals and championship victories of Kristian Blummenfelt and Gustav Iden. I had the honor to sit down with the Norwegian triathlon world champs Kristian and Gustav a few months ago. And while they earnestly answered every question I asked, I was still left wondering: what exactly is going on in Norway to produce such towering figures in the world of swim-bike-run? Here today, with the answers and practical training protocols, is the coach of The Norwegian Train himself. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Athletic Greens: athleticgreens.com/richroll  Whoop: WHOOP.com  Native: nativedeo.com/rrp Peace + Plants, Rich

12 Tammi 20231h 44min

Seth Godin On Creativity, Embracing Failure & Spreading Big Ideas

Seth Godin On Creativity, Embracing Failure & Spreading Big Ideas

Today’s guest wants to give you the tools to get started, overcome creative blocks, and get your work into the hands of the people you most want to help. His name is Seth Godin. He's the author of more than 19 international bestsellers, an entrepreneur, a speaker, and a climate activist. Through his work, Seth seeks to turn people’s lights on, inspire them to action, and teach them how to level up. And in today’s conversation we discuss creativity, writing, understanding the distinction between marketing and advertising, the pitfalls of modern education, and his most recent book, The Carbon Almanac, a one-stop-shop on everything we know about global climate change. Show notes + MORE Watch on YouTube Newsletter Sign-Up Peace + Plants, Rich

9 Tammi 20231h 54min

Special Forces Operators On Mindset, Veteran Mental Health & Extreme Challenges

Special Forces Operators On Mindset, Veteran Mental Health & Extreme Challenges

My friend, coach, and frequent podcast guest Chris Hauth is joined by former Navy SEAL Ryan “Birdman” Parrott and former US Army Special Forces Alex Racey to discuss mindset tools for the new year, veteran mental health, the importance of doing hard things, and their impending 7x Project–7 marathons, 7 swims, and 7 skydiving jumps on 7 continents in 7 days. This conversion is equal parts inspiring and important, and I’m honored to share it with you all right now. So please hit that subscribe button, and enjoy. Show notes + MORE Watch on YouTube Newsletter Sign-Up Peace + Plants, Rich

2 Tammi 20232h 6min

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