008 | What Is A Brand Discovery Session

008 | What Is A Brand Discovery Session

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?

In this episode, you’ll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses.

First, you’ll get some context of the discovery session, which will help you influence how your prospects see your services and value.

Then, you’ll discover how little the session is about logos fonts and colours and the bigger picture information it works to uncover.

Then you’ll learn about the different session styles based on the business your helping.

Finally, you’ll understand the primary goals and secondary goals of the session, which set the tone for the brand strategy you’ll build and converts prospects into clients.

By the end of this episode, you’ll have a clear understanding of what a brand discovery session is, its importance and what you need to consider to run an effective one.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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029 | Get Paid For Brand Strategy

029 | Get Paid For Brand Strategy

When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use.  In this episode, you’ll learn the different ways you can generate reven...

28 Loka 202012min

028 | Charge More For Branding

028 | Charge More For Branding

One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”.  In this video, you’ll learn 5 techniques you can take into ...

23 Loka 202010min

027 | Win New Clients

027 | Win New Clients

The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive.  👉 Learn more: ⁠https://brandmasteracademy.c...

21 Loka 202011min

026 | Market Your Branding Business

026 | Market Your Branding Business

When I first became a freelance brand builder, I was naïve.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I had no idea how to build an actual business with processes that at...

16 Loka 202015min

025 | Strategic Brand Design Process

025 | Strategic Brand Design Process

Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-p...

14 Loka 202017min

024 | Time Management For Designers

024 | Time Management For Designers

So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business..  👉 Learn more: ⁠https://brandmasteracademy.com...

9 Loka 202019min

023 | Graphic Designer Confidence

023 | Graphic Designer Confidence

Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  The power of the mind plays a cri...

7 Loka 202014min

022 | Make Money From Design

022 | Make Money From Design

As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long.  👉 Learn more: ⁠https://brandmasteracademy...

2 Loka 202013min

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