Brand Master Podcast12 Elo 2020

008 | What Is A Brand Discovery Session

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?

In this episode, you’ll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses.

First, you’ll get some context of the discovery session, which will help you influence how your prospects see your services and value.

Then, you’ll discover how little the session is about logos fonts and colours and the bigger picture information it works to uncover.

Then you’ll learn about the different session styles based on the business your helping.

Finally, you’ll understand the primary goals and secondary goals of the session, which set the tone for the brand strategy you’ll build and converts prospects into clients.

By the end of this episode, you’ll have a clear understanding of what a brand discovery session is, its importance and what you need to consider to run an effective one.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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013 | What Is Brand Personality? [Why it’s so effective in 2020]

What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy. 👉 Learn mo...

28 Elo 20208min

012 | The Importance Of Brand Messaging

So what is a brand messaging strategy anyway, and how do you go about nailing one? 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode, I’m going to show you 6 prin...

26 Elo 202012min

011 | 9 Effective Brand Positioning Approaches

So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy? 👉 Learn more: ⁠https://brandmasteracademy...

21 Elo 202014min

010 | Become A Brand Strategist (In 7 Steps)

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, you’re going to learn ...

19 Elo 202011min

009 | 16 Brand Strategy Mistakes That Kills Brands

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-po...

14 Elo 202014min

007 | How To Find Your Branding Niche

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

7 Elo 202010min

006 | 12 Brand Strategist Skills & Traits You Need To Develop

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ When I began to build...

5 Elo 202012min

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