066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.

Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.

Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.

Step 1: Know Your Audience

Step 2: Know Your Positioning Strategy

Step 3: Gather Positional Keywords

Step 4: Merge, Morph & Make Believe

Step 5: Quality Selection

Step 6: Check Availability

Step 7: Apply In The Real World

Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

By the end of this episode, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master...

9 Syys 20216min

148 | How To Use A Multibranding Strategy (With Top Brand Examples)

148 | How To Use A Multibranding Strategy (With Top Brand Examples)

By the end of this episode, you’ll know how multibranding works and when to use a multi-branding strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discove...

7 Syys 20216min

147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)

147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)

By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.  👉 Learn more: ⁠https://brandmasteracad...

4 Syys 20217min

146 | How To Define Your Core Brand Value

146 | How To Define Your Core Brand Value

By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Fi...

2 Syys 202110min

145 | 7 Branded House Examples For Your Brand Architecture

145 | 7 Branded House Examples For Your Brand Architecture

By the end of this episode, you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com...

31 Elo 20219min

144 | 8 Types Of Branding For Your Brand Strategy (+ Examples)

144 | 8 Types Of Branding For Your Brand Strategy (+ Examples)

By the end of this episode, you’ll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the brands they build.  👉 Learn more: ⁠https://brandma...

28 Elo 202111min

143 | How To Create A Brand Positioning Strategy?

143 | How To Create A Brand Positioning Strategy?

By the end of this episode, you’ll have the processes and frameworks to create a brand positioning strategy for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Firs...

26 Elo 20219min

142 | How To Write A Mission Statement (Top Brand Examples)

142 | How To Write A Mission Statement (Top Brand Examples)

By the end of this episode, you’ll know how to write a brand mission statement for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll cover the brand s...

24 Elo 20216min

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