075 | Personal Branding vs Business Branding
Brand Master Podcast16 Maalis 2021

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.

Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.

Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Jaksot(309)

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229 | Ulli Appelbaum - The Brand Positioning Workbook (Differentiation Strategies Tips)

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228 | How To Create A Brand Funnel That Works

228 | How To Create A Brand Funnel That Works

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227 | What Is A Brand Funnel? (6 Stage Conversion Model)

227 | What Is A Brand Funnel? (6 Stage Conversion Model)

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18 Elo 20226min

226 | How To Create A Premium Pricing Strategy (To Build A Prestige Brand)

226 | How To Create A Premium Pricing Strategy (To Build A Prestige Brand)

Learn how to create a premium pricing strategy, establish your price point, and build a prestige or luxury brand.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of thi...

11 Elo 20228min

225 | What Is Premium Pricing Strategy? (Pros, Cons & Best Examples)

225 | What Is Premium Pricing Strategy? (Pros, Cons & Best Examples)

Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this epi...

4 Elo 20229min

224 | Promotional Pricing Examples & Types (For Discounts & Sales)

224 | Promotional Pricing Examples & Types (For Discounts & Sales)

Learn how promotional pricing works with examples and types of strategies for discounts and sales.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’...

28 Heinä 20226min

223 | What is Promotional Pricing? (Strategy Pros, Cons & Examples)

223 | What is Promotional Pricing? (Strategy Pros, Cons & Examples)

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, y...

21 Heinä 202210min

222 | What Is Consumer Behaviour? (+ How To Influence It)

222 | What Is Consumer Behaviour? (+ How To Influence It)

Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ When is comes to making buying decisions...

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